Even before COVID-19, the media and entertainment space was in a state of flux. But, with everyone stuck inside as a result of the pandemic, certain trends are calcifying, with consumers becoming increasingly accustomed to on-demand video viewing through apps...
COVID-19 has dramatically impacted all of us - and all industries. QSR, which has long relied on in-store and drive-thru sales, has been particularly impacted. Time spent going into a restaurant has been trending down for a while now, while...
In this 30 minute webinar, we discussed the trends and actions we have seen by consumers and the role of mobile for CPG brands in these unprecedented times. COVID-19 has dramatically impacted all of us - and all industries. CPG, which...
Just about every brand today has concerns about brand safety in advertising. And while this has long been an issue in the browser-based advertising world, that doesn’t mean mobile app advertising has been totally immune to these problems. So...
While over 90% of a consumer’s time is spent on smartphones, only 53% of advertising budgets are being spent to reach them here. Can mobile data help advertisers make the successful switch to making a true investment and go digital-first? As...
In the mobile app and ad monetization space today, few terms have received as much hype as mediation and in-app header bidding. But, do these technologies actually work, and just exactly how do they help app publishers and developers? To...
Festivals hold a special place in the lives of people across the globe. And, the Indian festive season starting September, holds immense opportunity for marketers. But, do you know what the festive shopper is looking for? Or, how consumers are...
2018 is slated to be the year of big transformation in India - mobile will contribute to 52.7% of all digital ad spend, up from 38% in 2017. Clearly, the biggest change is upon marketers and that mandates the question - are YOU ready?...
With digital spending having officially surpassed TV, the stage is set for 2018 to be the biggest year yet for digital in general, with mobile advertising playing the hero. However, as mobile is growing at a blinding pace, it can be...
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