Just about every brand today has concerns about brand safety in advertising. And while this has long been an issue in the browser-based advertising world, that doesn’t mean mobile app advertising has been totally immune to these problems. So how can marketers truly trust...
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this t...
While over 90% of a consumer’s time is spent on smartphones, only 53% of advertising budgets are being spent to reach them here. Can mobile data help advertisers make the successful switch to making a true investment and go digital-first? As a marketer, your biggest struggle i...
In the mobile app and ad monetization space today, few terms have received as much hype as mediation and in-app header bidding. But, do these technologies actually work, and just exactly how do they help app publishers and developers? To learn about the real state of medita...
Festivals hold a special place in the lives of people across the globe. And, the Indian festive season starting September, holds immense opportunity for marketers. But, do you know what the festive shopper is looking for? Or, how consumers are planning, researching and evaluating...
As programmatic becomes even more popular, app developers today are rethinking their old monetization strategies. It’s time to break-up with the waterfall and maximize your programmatic revenue by adopting mediation and header bidding. This space, however, can be confusing, wit...
2018 is slated to be the year of big transformation in India - mobile will contribute to 52.7% of all digital ad spend, up from 38% in 2017. Clearly, the biggest change is upon marketers and that mandates the question - are YOU ready? Are you ready to ride the mobile wave and l...
With digital spending having officially surpassed TV, the stage is set for 2018 to be the biggest year yet for digital in general, with mobile advertising playing the hero. However, as mobile is growing at a blinding pace, it can be challenging for global marketers to keep up and...
This webinar will explore the consumers’ mobile user experience and how advertisers can optimize their video advertisements for the mobile device. We will also share what tools marketers need to assimilate their ads for the mobile platform and address any issues related to mo...
The digital advertising ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud, leaving advertisers scrambling to scrutinize the authenticity of each impression and every subsequent user interaction. Fraud is destroying value and trust within the...
Digital ad spending across the world is growing exponentially and mobile is owning the lion's share, adding value with every passing day. However, all is not well on the mobile front - it's time the mobile ecosystem woke up to reality and devised a plan to battle fraudsters w...
India has emerged as one of the top 5 mobile gaming markets in the world with gaming apps accounting for a major share of the app downloads across the country in 2016. Despite commanding a large user base of highly engrossed gamers, monetization still remains a challenge for...
2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobi...
A Joint webinar by AppsFlyer & InMobiMore than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But w...
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as fro...
Mobile video has transformed the digital world in 2016 and it's no wonder that today’s connected consumer has fully embraced it: eMarketer reported that more consumers are watching videos than listening to music on mobile; a Nielsen study highlighted the one-to-one experience w...
While Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to users, advertisers today are overwhelmed by storytelling form-factors! In parallel, for app developers looking for improved monetization and great user retention, it's become impos...
It is well known that more than half of mobile app users lose interest or uninstall after a week of installing an app. Therefore, for a mobile marketer it is no longer just about acquiring quality users, but also about retaining them as valuable, loyal customers. With half of a...
Programmatic advertising is no longer just a buzzword, but is here to stay. Having become mainstream in the West, it is now very quickly catching up in Asia. However, at times understanding the nuances of programmatic can be an uphill road. InMobi and Rubicon Project are co-ho...
Brands have complex goals when it comes to mobile marketing. Crafting effective creatives for mobile in addition to delivering on large-scale awareness and ‘real’ user-engagement goals are major pain points for agencies and brands. We tell you how brand marketers and agenci...
Building a globally successful app business from India is not simple. Few organizations have been able to achieve success at scale. The challenges range from understanding global audiences, user acquisition tactics and localizing app content to suit global palates. What do app ...
Swipe right - the new age dating gesture, has permeated the mobile world. Today, users end up spending almost 90 minutes of their day sifting through myriad potential partners, in search of the perfect match. This is greater than the average time spent by a user on traditional ...
The mobile advertising ecosystem has exploded. With hundreds of mobile ad networks out there - each with a unique set of advertisers, mobile app entrepreneurs find that to maximize yield, they must work with multiple ad networks concurrently. Ad Network Mediation is the technol...
In less than a week, iOS 9 adoption grew to 50% of the iOS users. This is a stunning phenomenon. iOS 9 has brought in several under-the-hood changes that include bitcoding, app thinning, ATS (App Transport Security), IPv6 related changes and more. This webinar will cover all t...
Rewarded Video Ads is the phenomenon which propelled Crossy Roads to earn millions of dollars. Such an arduous feat certainly requires more than a simple creation of an ad slot. By fine tuning myriad levers such as choosing a monetization partner, placements, rewards etc, you t...
The social networking category has exploded on the app stores with each app catering to different purposes - be it for dating, maintaining professional acquaintances, sharing posts anonymously or even just keeping for keeping different aspects of your life separate. Across ...
Did you know that only 1% of the app store makes money through ads? A major reason for this is a reliance on traditional banners and interstitial ads – ad formats that have lower eCPMs than newer, high-engagement formats. Enter Rewarded Video ads where users can opt to watch ...
Join Emily Del Greco, VP of Sales for Adelphic, and Aaron Austin, Head of Programmatic for InMobi, as we review original research detailing advertisers perspectives of native, programmatic, and how both work together to deliver highly-effective mobile advertising. Take-aways...
Did you know that only 1% of the app store makes money through ads? A major reason for this is a reliance on traditional banners and interstitial ads – ad formats that have lower eCPMs than newer, high-engagement formats. Enter Rewarded Video ads where users can opt to watch...
Every brand marketer is convinced that mobile is central to a brand’s marketing strategy. However, till now marketers have had to be satisfied with guesswork when it comes to meeting marketing objectives and being truly relevant to consumers. Move beyond hoping for tangible out...
Native Ads are all about improving the user experience with ads that fit seamlessly into your app design and layout. But when the app is a game, can native ads really do the needful? Or is it too much pain for too small a gain? Previously, native advertising as a medium was the ...
Get ready for 2014! Learn from our guest Forrester analyst Jennifer Wise how marketers are preparing to engage a more mature mobile consumer. Jennifer will present Forrester’s view on the future of mobile advertising and discuss the challenges surrounding creative and R...
Interested in creating an app strategy for your brand? This session will give you an overview of how to acquire new consumers and retain valuable customers after you have created an app that provides deep customer value. Focusing on the ever evolving ways in which consumers ...
Advanced targeted advertising on mobile is about finding the right users suited to your app. Earlier schools of thought focussed on finding the right audience through demographic, geo and other such targeting methods. However, new research points to other enhanced targeting capab...
You have monetized your app but are you doing it right? Is there a potential to tweak your monetization strategy a little bit for greater returns? In this webinar we discuss the seven deadly sins of mobile ad monetization aka things you absolutely shouldn’t be doing while m...
As the world gets ready to come alive on iOS 7, get your iOS 7 apps ready for monetization with InMobi’s New Ad SDK 400. With several market leading capabilities, including 100% support for iOS7, InMobi’s new SDK can help you maximize revenues with advanced ad formats...
In 2012, Facebook & WhatsApp dominated the social networking space on mobile devices, accounting for 85% of the usage in North America and securing the #1 position in most markets. However, in 2013, Asian newcomers such as Line and Kakao have redefined social networking on mo...
In 2012, mobile ranks first in media consumption among mobile web users, who consume 1.8 hours, or more than 25%, of the average seven hours of media consumed per day. 62% of these mobile web users indulge in multi-screen activities while viewing TV, majority of these being prima...
App discovery in Google Play can be a huge challenge. Meanwhile, alternative appstores have been driving an ever-increasing number of downloads every year. Although the value of these stores is well understood, distributing apps through these channels presents several logistical,...
Given that a lot of effort and money is spent trying to acquire high quality users, it is extremely important to understand user behavior within your app once you acquire them and figure out how to maximize the time spent and money earned from each user. In this webinar, Pratik S...
Keen to brush up on your mobile advertising lingo? This session will give you a back to basics overview of the mobile advertising ecosystem whilst leaving you excited and inspired about the opportunities mobile marketing has to offer. Focussing on the ever evolving ways in which ...
Double your downloads! Listen to a rundown of the top tactics and techniques to market your mobile app and build your userbase. You'll also learn: How smart targeting can maximize your app's exposure in the app stores Use different ad formats to reach different demographics and ...
Ready to blow the doors off for 2013? Listen to our webinar with Forrester analyst Melissa Parrish and take an exclusive guided tour of the future of mobile advertising – and how savvy marketers are going to win big in the new year. We'll explore Forrester's roadmap to mobi...
