InMobi发布《APP安装反作弊解决方案评估指南》 打响“AI反作弊之战”
近日，致力于领导全球移动广告反作弊之战的先驱者，AI驱动的全球化移动广告和企业营销平台InMobi发布了2019年度最新的《APP安装反作弊解决方案评估指南》，系统性地分析了全球移...
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InMobi发布《中国程序化移动广告趋势报告2019》
近日，AI驱动的全球化移动广告和企业营销平台InMobi发布了《中国程序化移动广告趋势报告2019》，详解中国程序化移动广告市场在2019年的众多趋势，包括程序化移动视频广告的爆发...
InMobi发布2019《营销者年鉴》 预测全球广告和营销技术新趋势
近日，AI驱动的全球化移动广告和企业营销平台InMobi发布了2019年度《营销者年鉴》。该报告着眼于未来，收录了eMarketer、Grab、Pingsight Media、comScore等行业知名企业和机构的行业领袖以...
InMobi发布《中国移动视频广告研究报告2019》
在过去几年中，用户消费模式经历了一次重大的变革。 人们已经从基于文本的桌面生态系统转向更简便易用的移动设备，视频也随之成为一种重要选择。因此，移动设备，特别是在...
中国移动互联网用户行为洞察报告2018
继2017年推出《中国iOS用户洞察和移动营销趋势报告》之后，InMobi今年又联合AdMaster在近期发布了《2018中国移动互联网用户行为洞察报告》，对中国移动互联网用户近期画像和消费行...
InMobi发布《2018中国移动APP程序化视频广告白皮书》 聚焦高效投放
近日，全球最大的独立移动广告平台InMobi发布了《2018中国移动APP程序化视频广告白皮书》，对移动APP程序化视频广告在中国的现状及发展趋势作了详尽解读，并对于如何做好程序化...
InMobi发布《2018全球移动端APP效果营销白皮书》
近日，全球最大的独立移动广告网络InMobi发布了《2018全球移动端APP效果营销白皮书》，通过对全球大量APP市场营销人员的样本调查，从用户获取、再营销以及反作弊等多个方面，分...
InMobi发布《旅游行业移动营销洞察报告》
随着消费的升级，旅游行业迎来爆发式的增长，特别是随着移动互联网的高速发展，在线旅游也迈入了2.0时代。近日，InMobi也特别发布了一份《旅游行业移动营销洞察报告》，为帮助...
InMobi发布《2017上半年中国移动视频广告白皮书》
近日，InMobi发布了《“数”说中国移动视频广告——2017上半年中国移动视频广告白皮书》，对2017年上半年（1—6月）的数据进行了分析，并通过对全球范围内移动视频广告消费模式...
InMobi发布《2017化妆品行业移动营销洞察报告》
近日，全球最大的独立移动广告平台InMobi发布了《2017化妆品行业移动营销洞察报告》，深入分析了移动互联网浪潮为传统化妆品行业带来的巨变，并对数字时代下如何做好化妆品行...
移动广告反作弊白皮书
移动广告反作弊白皮书近日，全球最大的独立移动广告平台InMobi发布了《移动广告反作弊白皮书》，对移动广告生态系统中常见的作弊方式进行了详细分析，并针对这些作弊方式从不...
2017中国iOS用户洞察 和移动营销趋势报告
6月初，InMobi联合艾瑞共同发布了《2017中国iOS用户洞察和移动营销趋势报告》。这份报告历时3个月，以iOS用户为研究对象，对InMobi移动广告网络及iClick社区用户进行在线问卷调研，回...
The State of Mobile Programmatic Buying : India 2019
Programmatic has been hailed by advertisers across the globe for its potential to streamline the ad buying process, while offering target audiences at scale. India has witnessed a three-fold increase in share of digital display ad spend sin...
Driving Real Connections with Always-on Insights
Market Research is critical for brands to understand what their consumers need. However, consumers are always moving at a quick pace and it is getting difficult for brands to keep up with them and stay relevant. The lack of “up-to-the-mom...
Making the Most of a Mobile Ramadan: Indonesia 2019
Indonesia is home to the largest Islamic population in the world, with 87.2% of people identifying as Muslims - who observe the holy month of Ramadan as a commemoration of their beliefs.As consumers buy gifts and presents for family, relati...
A Buyer’s Guide to Evaluating App Install Anti-Fraud Solutions
Mobile ad fraud is one of the most pressing and complex issues facing marketers today. The rate at which ad fraud has evolved over the years in terms of sophistication is phenomenal and concerning. What was once regarded as advanced fraud m...
The Changing Face of the Indian Mobile User
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure coupled and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surpri...
5 Ways InMobi Ensures Trust and Transparency
Trust is earned. Trust is built. It's a transformative time in digital advertising. As the space has matured, new opportunities have appeared - but so have new challenges: fraud, walled gardens and supply chain transparency. How InMobi is ...
Mobile Programmatic Advertising Trends 2018
In the world of mobile app advertising, what effect is programmatic having? Are mobile advertisers, app publishers and their partners using or scorning programmatic? To answer these questions, we reviewed data on billions of transactions th...
In-App Header Bidding Research Report: 2018: The Current State of Mediation and In-App Header Bidding
Mediation and in-app header bidding have received a lot of hype lately, but are app publishers and developers turning to these technologies to improve mobile advertising yet?We recently surveyed scores of app publishers and others to discov...
[InMobi Pulse of the Month] The 2018 Indian Festive Season Guide for Marketers
Festivals hold a special place in the lives of people across the globe. And, the Indian festive season starting September, holds immense opportunity for marketers. But, do you know what the festive shopper is looking for? Or, how consumers ...
Mobile Programmatic Outlook | Australia | H1 2018
As mobile programmatic continues to capture the imagination of marketers across the globe, we at InMobi took a closer at both the buying and selling behaviours on our exchange platform. By examining the billions of mobile ad impressions ser...
Mobile Programmatic Outlook | APMEA | H1 2018
Mobile Programmatic has definitively changed how marketers across the APAC region execute their campaigns. In a bid to further understand the rapidly evolving trends in the world of mobile programmatic, we took a closer look at both the buy...
Mobile Programmatic is Not Problematic
Are you as a marketer still dealing with cookie-based information and don’t know how to use this data on mobile? Are you still trying to understand whether mobile programmatic is a brand or performance engine? Confused about figuring out ...
eBook: The Present and Future of Mobile Video Advertising
To see how mobile video advertising is growing and evolving, InMobi analyzed over 750 billion mobile ad impressions globally dating from the beginning of 2016 all the way up to the end of March 2018. The research explores how the rising dem...
Everything You Need to Know About Header Bidding: Separating Fact from Fiction
As the app monetization space matures, it pays to know about the latest and greatest. To help you understand the core terms and technologies, we’ve created “Everything You Need to Know About Header Bidding: Separating Fact from Fiction....
India Programmatic Video Insights
The advent of streaming services coupled with the availability of high speed mobile data at affordable rates, Indians are watching video content on their mobile phones like never before. Consequently, there has been an uptake in the consump...
Mobile Marketing Trends 2018 - Indonesia
As telecom services continue to improve across Indonesia, the adoption of 4G technology has increased, leading to a significant change in consumer behavior. By 2021, more than 60% of the nation's total digital ad spending will go towards mo...
2018 Mobile Video Advertising Insights : Top Takeaways
In 2017, US brand advertisers have increased their spend on mobile video by 150% Y-o-Y.To engage consumers in-app — where they spend 90% of their mobile time — advertisers must understand mobile video trends and best practices for high ...
The State of Mobile Video Advertising in 2018 | Global Report
Video is driving the growth of mobile advertising!In 2018, mobile video ad spending will reach $18 billion! The sheer volume of video being consumed around the world is unparalleled and will grow by another 25% in 2018. At InMobi, we analyz...
Shifting Terrain - The Mobile Media Landscape in India
2018 is set to be a landmark year for advertising in India, as mobile will account for more than 50% of the digital ad spend, a significant jump from the 38% observed last year. This impressive increase is not a minor blip, but a part of a ...
The State of Mobile Video Advertising 2018: Southeast Asia
This report is based on an analysis of data from the InMobi network and takes a close look at the trends and patterns in mobile video advertising. Through this report, advertisers and publishers will be able to witness the impact of video o...
Busting the Myths around Remarketing
Deep-rooted myths have no place in business.Over the course of a few years, our conversations with marketers and advertisers have revealed some spectacular insights into how decisions are made. Many a time, these decisions are based on bias...
Remarketing Best Practices for Marketers
App marketers today, are plagued with poor user retention rates. A recent survey conducted by InMobi across 800+ global app marketers found that 55% of the respondents found user engagement and retention to be the biggest challenge faced by...
Mobile Marketing Trends from Australia & New Zealand
Mobile advertising in Australia & New Zealand is poised to explode in the next five years.By 2021, $5.7 billion will be spent on mobile advertising alone. With this, mobile will account for 71% of all digital ad spending, surpassing all oth...
Mobile Remarketing Guide For Retail Marketers
If you are a marketer, you probably already understand the pressing challenge of retaining quality users for your business. And if you are a retailer, the challenge is even more acute, as 60% of your online consumers now use mobile for shop...
Indonesia Insights, 2017
As telecom services continue to improve across Indonesia, the adoption of 4G technology has increased, leading to a significant change in consumer behaviour. By 2021, more than 60% of the nation's total digital ad spending will go towards m...
The State of Mobile App Performance Marketing | Global | 2017
Mobile app marketing has come a long way in the past few years. The focus has shifted from a pure app store optimization play to now including user engagement, retention, measurement and attribution strategies. At InMobi, we surveyed 800+ a...
The State of Mobile Video Advertising for App Developers : Indonesia H1-17
Indonesia offers a unique opportunity for marketers around the world. It is the third largest smartphone market in Asia after China and India. As purchasing power increases and more 4G smartphones become affordable for a larger population, ...
The State of Mobile Video Advertising for Brand Advertisers : India H1'17
India is the second biggest smartphone market in Asia-Pacific. By 2019, smartphone penetration is expected to reach 39%, driven by improvement in 4G networks, access to affordable 4G smartphones and mobile internet bundle prices. With India...
The State of Mobile Video Advertising for App Developers : India H1'17
India is the second biggest smartphone market in Asia-Pacific. By 2019, smartphone penetration is expected to reach 39%, driven by improvement in 4G networks, access to affordable 4G smartphones and mobile internet bundle prices. With India...
The State of Mobile Video Advertising for Brand Advertisers : Indonesia H1'17
Indonesia offers a unique opportunity for marketers around the world. It is the third largest smartphone market in Asia after China and India. As purchasing power increases and more 4G smartphones become affordable for a larger population, ...
The State of Mobile Video Advertising for Brand Advertisers : Southeast Asia H1-17
Southeast Asia is a truly mobile-first market. The gap between TV and smartphones is far narrower in SEA compared to the US or U.K. Consequently, when it comes to video, Southeast Asian instinctively prefer mobile screens compared desktop. ...
The State of Mobile Video Advertising for Brand Advertisers : Global H1'17
In 2017, mobile advertisers around the world increased their spend on mobile video by 60%. To engage consumers in-app — where they spend 90% of their mobile time — advertisers must understand mobile video trends and best practices for h...
The State of Mobile Video Advertising for Marketers : India H1'17
In 2017, mobile advertisers around the world increased their spend on mobile video by 60%. In India, spends on mobile video grew by 119% as consumption rose by 124%. To engage consumers in-app — where they spend 90% of their mobile time ...
The State of Mobile Video Advertising for Brand Advertisers : Europe H1-17
In 2017, mobile advertisers around the world increased their spend on mobile video by 60%. In Europe, spends on mobile video grew by 23% as consumption rose by 15%. To engage consumers in-app — where they spend 90% of their mobile time ...
The State of Mobile Video Advertising Q1'17 : USA
This report is based on an analysis of Q1'17 data from the InMobi network and takes a close look at the trends and patterns in mobile video advertising. Through this report, advertisers and publishers will be able to witness the impact of v...
The State of Mobile Video Advertising Q1'17 : India
This report is based on an analysis of Q1'17 data from the InMobi network and takes a close look at the trends and patterns in mobile video advertising. Through this report, advertisers and publishers will be able to witness the impact of v...
The State of Mobile Video Advertising Q1-17 : Indonesia
This report is based on an analysis of Q1'17 data from the InMobi network and takes a close look at the trends and patterns in mobile video advertising. Through this report, advertisers and publishers will be able to witness the impact of v...
The State of Mobile Video Advertising Q1'17 : Southeast Asia
This report is based on an analysis of Q1'17 data from the InMobi network and takes a close look at the trends and patterns in mobile video advertising. Through this report, advertisers and publishers will be able to witness the impact of v...
The State of Mobile Video Advertising Q1'17 : Global
This report is based on an analysis of Q1'17 data from the InMobi network and takes a close look at the trends and patterns in mobile video advertising. Through this report, advertisers and publishers will be able to witness the impact of v...
Mobile Remarketing Guide For Online-to-Offline (O2O) Marketers
Taxi or ride sharing apps, food delivery apps and ticketing apps are few of the most popular online-to-offline (O2O) apps that offer services at user's convenience. While most mobile users carry close to 40 apps on their smartphone, 43% o...
The State of App Download and Monetization 2016 - India
The Indian mobile app economy has grown by leaps and bounds in 2016 -- and is expected to maintain a similar pace of growth this year as well. Smartphone users are getting savvier while new users join the internet for the first time through...
Mobile Programmatic: A Buyer’s Perspective, 2016
Programmatic, or automated, ad buying has experienced remarkable growth in the relatively short time that it’s been around. As more mobile advertisers adopt programmatic buying, this method of real-time optimization to reach audiences is ...
HY 2016 Global Mobile Programmatic Advertising Trends Report
The HY 2016 Global Programmatic Insights Report is our first study of both buying and selling behaviors in the InMobi exchange. Our unique visibility into programmatic trends provides a comprehensive picture of the health and direction of t...
The State of App Downloads and Monetization Q2'16 Asia Pacific
The market for mobile apps is already big -- and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billion ...
Mobile Media Consumption in Vietnam
Mobile's dominance as a media consumption platform means that advertisers can safely bet on mobile as a consumer engagement platform, and allow it to take up a larger part of their ad spend. Including mobile advertising in all the marketing...
The State of App Downloads and Monetization Q1'16 - Asia Pacific
The market for mobile apps is already big -- and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billion ...
The State of App Downloads and Monetization Q1'16 Global
The market for mobile apps is already big -- and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billion ...
Mobile Media Consumption in Malaysia
Mobile is emerging as the preferred channel of choice for large groups of consumers globally. As mobile is evolving into one of the most influential technologies for consumers, Marketers need to develop a mobile-first strategy in a creative...
The State of App Downloads and Monetization 2015 - Global
The market for mobile apps is already big -- and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billion ...
The State of App Downloads and Monetization 2015 - Asia Pacific
The market for mobile apps is already big -- and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billion ...
The State of App Downloads and Monetization 2015 - North America
The market for mobile apps is already big -- and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billion ...
State of Mobile App Developers 2016
The mobile revolution and the surge in smartphone usage is driving the market for mobile applications. Mobile app development is a prospering industry and is going to get bigger over time. The growth in consumer demand for mobile apps an...
MOBILE MEDIA CONSUMPTION IN VIETNAM: A NEW WAVE TAKES SHAPE
Developing an understanding of the mobile behaviors of your target audience is key to building and refining a strong mobile strategy. InMobi, in partnership with YouGov, conducted a study to gain a deep understanding of mobile consumer beh...
The Role of Mobile & Its influence on Back to School Shopping - USA
As summer vacations come to an end and consumers begin to dish out dollars for Back to School shopping, brands and retailers have a significant opportunity to influence purchase decisions and learn from this consumer behavior. Howev...
The Role of Mobile & Its influence on Back to School Shopping - UK
As summer vacations come to an end and consumers begin to dish out dollars for Back to School shopping, brands and retailers have a significant opportunity to influence purchase decisions and learn from this consumer behavior. Howev...
The State of App Downloads and Monetization Q2 2015 - Asia Pacific
The market for mobile apps is already big -- and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billio...
The State of App Downloads and Monetization Q2 2015 - Europe
The market for mobile apps is already big -- and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billio...
The State of App Downloads and Monetization Q2 2015 - Global
The market for mobile apps is already big -- and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billio...
The State of App Downloads and Monetization Q2 2015 - North America
The market for mobile apps is already big -- and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billio...
The Role of Mobile in the Path to Purchase of FMCG/Retail Products - Indonesia
The path to purchase for mobile devices is entering its next era. To help Brand advertisers better connect with the people who matter to them, InMobi has partnered with YouGov to explore how the path to purchase has changed and what these...
The Role of Mobile in the Path to Purchase of FMCG/Retail Products - India
The path to purchase for mobile devices is entering its next era. To help Brand advertisers better connect with the people who matter to them, InMobi has partnered with YouGov to explore how the path to purchase has changed and what these...
The Role of Mobile in the Path to Purchase of FMCG/Retail Products - Australia
The path to purchase for mobile devices is entering its next era. To help Brand advertisers better connect with the people who matter to them, InMobi has partnered with YouGov to explore how the path to purchase has changed and what these...
InMobi Insights – The State of App Downloads and Monetization – Asia Pacific
The market for mobile apps is already big -- and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billio...
Brands on Mobile: Advertising Trends 2014
The InMobi Annual Review of Mobile Advertising provides brands and agencies with insights and guidance on how best to utilize mobile as an advertising medium. The insights are based on data from the InMobi Ad Network. This report feature...
InMobi Insights – The State of App Downloads and Monetization
The market for mobile apps is already big -- and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billio...
Marketer and Publisher Perceptions: Native Advertising on Mobile
As consumer behavior continues to change, advertisers are adapting by evolving more sophisticated and relevant mobile marketing tactics. Mobile native advertising, possessing the twin qualities of higher engagement and lower intrusiveness...
US Vertical Insights: Consumer Electronics - Smart Devices
InMobi’s Vertical Insights Research Series helps brand advertisers understand how consumers are using mobile media to research and shop for certain types of products and how mobile complements other channels throughout the purchase proc...
InMobi Insights US Consumer Electronics Wearables Infographic
InMobi’s Vertical Insights Research Series helps brand advertisers understand how consumers are using mobile media to research and shop for certain types of products and how mobile complements other channels throughout the purchase proces...
US Vertical Insights: Consumer Electronics - Smart Wearable Devices
InMobi’s Vertical Insights Research Series helps brand advertisers understand how consumers are using mobile media to research and shop for certain types of products and how mobile complements other channels throughout the purchase proces...
The State of Mobile App Monetization - Q3, 2014
InMobi’s State of App Monetization Series provides network insights for app developers, publishers and advertisers. Through analysis of billions of impressions served each month, these report showcase the latest trends within the mobile a...
The State of Mobile App Downloads – Q3, 2014
The State of Mobile App Downloads series provides insights for Advertisers and Developers alike into the world of mobile app downloads. Through our analysis of millions of app downloaded each month, this report highlights the latest trend...
RUBICON PROJECT & INMOBI 2014 MOBILE NATIVE ADVERTISING SURVEY
This September, Rubicon Project and InMobi collaborated to survey digital advertising buyers – brands, agencies, agency trading desks, demand side platforms, and others – about both their perspectives on mobile native advertising opport...
The State of App Monetization - Q2, 2014 (Global)
InMobi’s State of App Monetization Series provides network insights for app developers, publishers and advertisers. Through analysis of billions of impressions served each month, these report showcase the latest trends within the mobile ...
The State of Mobile App Monetization - Q2, 2014 (Country Spotlight)
InMobi’s State of App Monetization Series provides network insights for app developers, publishers and advertisers. Through analysis of billions of impressions served each month, these report showcase the latest trends within the mobile...
The State of Mobile App Downloads - Q2, 2014
The State of Mobile App Downloads study from InMobi aimed to understand which nations download the most apps, the popularity of gaming, as well as the preferred time of download among others. The research is based on data from Q2 2014 on ...
Mobile Messaging Apps Study - Indonesia
InMobi conducted this study to identify the demographic profile of messaging apps users in Indonesia, frequency of use, preferences, factors that influence download, in-app purchases and optimal price points. Download our latest report t...
Mobile Messaging Apps Study - India
InMobi conducted this study to identify the demographic profile of messaging apps users in India, frequency of use, preferences, factors that influence download, in-app purchases and optimal price points.Download our latest report to learn ...
Mobile Gaming Cross-Market Analysis (First Edition 2014 Q1)
The Mobile Gaming Cross-Market Analysis (First Edition 2014 Q1) is an industry resource for developers looking to build and monetize their mobile games in the United States, China and Korea. It attempts to explain differences both across ma...
Mobile Gaming Playbook, US (First Edition 2014 Q1)
The Mobile Gaming Playbook, US (First Edition 2014 Q1) is an industry resource for developers looking to build and monetize their mobile games in the United States.Executive SummaryThe game industry is evolving – from consoles to mobile a...
Global Mobile Media Consumption Wave 3 Report
The pace of innovation around the mobile landscape is stimulating. Mobile is emerging as the preferred channel of choice for large groups of consumers globally. As mobile is evolving into one of the most influential technologies for consume...
InMobi App Insight Report
As app developers, you’ve spent time designing, developing and delivering your app. Now you are on the brink of beginning the next important phase – acquiring users. But guess what, the mobile app ecosystem is a highly competitive marke...
