《2020中国移动广告反欺诈白皮书》
随着移动广告的高速发展，广告主一方面期望深度拥抱这一最前沿的广告形式，将品牌与产品与新时代的消费者紧密连接，而另一方面又对市场上存在的移动广告欺诈行为深恶痛绝，...
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InMobi发布《iOS14广告变现实操手册》
距离Apple正式对外发布其最新的iOS 14操作系统，只有1个月左右的时间了。在这次更新中，Apple将带来史无前例的用户隐私新规，这促使整个移动互联网行业积极寻求解决方案以应对变...
InMobi发布《APP安装反作弊解决方案评估指南》 打响“AI反作弊之战”
近日，致力于领导全球移动广告反作弊之战的先驱者，AI驱动的全球化移动广告和企业营销平台InMobi发布了2019年度最新的《APP安装反作弊解决方案评估指南》，系统性地分析了全球移...
InMobi发布《中国程序化移动广告趋势报告2019》
近日，AI驱动的全球化移动广告和企业营销平台InMobi发布了《中国程序化移动广告趋势报告2019》，详解中国程序化移动广告市场在2019年的众多趋势，包括程序化移动视频广告的爆发...
InMobi发布2019《营销者年鉴》 预测全球广告和营销技术新趋势
近日，AI驱动的全球化移动广告和企业营销平台InMobi发布了2019年度《营销者年鉴》。该报告着眼于未来，收录了eMarketer、Grab、Pingsight Media、comScore等行业知名企业和机构的行业领袖以...
InMobi发布《中国移动视频广告研究报告2019》
在过去几年中，用户消费模式经历了一次重大的变革。 人们已经从基于文本的桌面生态系统转向更简便易用的移动设备，视频也随之成为一种重要选择。因此，移动设备，特别是在...
中国移动互联网用户行为洞察报告2018
继2017年推出《中国iOS用户洞察和移动营销趋势报告》之后，InMobi今年又联合AdMaster在近期发布了《2018中国移动互联网用户行为洞察报告》，对中国移动互联网用户近期画像和消费行...
InMobi发布《2018中国移动APP程序化视频广告白皮书》 聚焦高效投放
近日，全球最大的独立移动广告平台InMobi发布了《2018中国移动APP程序化视频广告白皮书》，对移动APP程序化视频广告在中国的现状及发展趋势作了详尽解读，并对于如何做好程序化...
InMobi发布《2018全球移动端APP效果营销白皮书》
近日，全球最大的独立移动广告网络InMobi发布了《2018全球移动端APP效果营销白皮书》，通过对全球大量APP市场营销人员的样本调查，从用户获取、再营销以及反作弊等多个方面，分...
InMobi发布《旅游行业移动营销洞察报告》
随着消费的升级，旅游行业迎来爆发式的增长，特别是随着移动互联网的高速发展，在线旅游也迈入了2.0时代。近日，InMobi也特别发布了一份《旅游行业移动营销洞察报告》，为帮助...
InMobi发布《2017上半年中国移动视频广告白皮书》
近日，InMobi发布了《“数”说中国移动视频广告——2017上半年中国移动视频广告白皮书》，对2017年上半年（1—6月）的数据进行了分析，并通过对全球范围内移动视频广告消费模式...
InMobi发布《2017化妆品行业移动营销洞察报告》
近日，全球最大的独立移动广告平台InMobi发布了《2017化妆品行业移动营销洞察报告》，深入分析了移动互联网浪潮为传统化妆品行业带来的巨变，并对数字时代下如何做好化妆品行...
移动广告反作弊白皮书
移动广告反作弊白皮书近日，全球最大的独立移动广告平台InMobi发布了《移动广告反作弊白皮书》，对移动广告生态系统中常见的作弊方式进行了详细分析，并针对这些作弊方式从不...
2017中国iOS用户洞察 和移动营销趋势报告
6月初，InMobi联合艾瑞共同发布了《2017中国iOS用户洞察和移动营销趋势报告》。这份报告历时3个月，以iOS用户为研究对象，对InMobi移动广告网络及iClick社区用户进行在线问卷调研，回...
Delivering Brand Safety and Trust in Mobile In-App Advertising
Delivering Brand Safety and Trust in Mobile In-App Advertising
Understanding The Festive Shopper Journey
With a holiday to celebrate every month of the year, India is undoubtedly the land of festivities. Yet, starting in September, the country witnesses a distinct excitement in the air around the biggest Indian festivals of Dussehra, Diwali an...
The State of Mobile Programmatic Buying : India 2019
Programmatic has been hailed by advertisers across the globe for its potential to streamline the ad buying process, while offering target audiences at scale. India has witnessed a three-fold increase in share of digital display ad spend sin...
Driving Real Connections with Always-on Insights
Market Research is critical for brands to understand what their consumers need. However, consumers are always moving at a quick pace and it is getting difficult for brands to keep up with them and stay relevant. The lack of “up-to-the-mom...
Making the Most of a Mobile Ramadan: Indonesia 2019
Indonesia is home to the largest Islamic population in the world, with 87.2% of people identifying as Muslims - who observe the holy month of Ramadan as a commemoration of their beliefs.As consumers buy gifts and presents for family, relati...
A Buyer’s Guide to Evaluating App Install Anti-Fraud Solutions
Mobile ad fraud is one of the most pressing and complex issues facing marketers today. The rate at which ad fraud has evolved over the years in terms of sophistication is phenomenal and concerning. What was once regarded as advanced fraud m...
The Changing Face of the Indian Mobile User
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure coupled and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surpri...
5 Ways InMobi Ensures Trust and Transparency
Trust is earned. Trust is built. It's a transformative time in digital advertising. As the space has matured, new opportunities have appeared - but so have new challenges: fraud, walled gardens and supply chain transparency. How InMobi is ...
Mobile Programmatic Advertising Trends 2018
In the world of mobile app advertising, what effect is programmatic having? Are mobile advertisers, app publishers and their partners using or scorning programmatic? To answer these questions, we reviewed data on billions of transactions th...
In-App Header Bidding Research Report: 2018: The Current State of Mediation and In-App Header Bidding
Mediation and in-app header bidding have received a lot of hype lately, but are app publishers and developers turning to these technologies to improve mobile advertising yet?We recently surveyed scores of app publishers and others to discov...
[InMobi Pulse of the Month] The 2018 Indian Festive Season Guide for Marketers
Festivals hold a special place in the lives of people across the globe. And, the Indian festive season starting September, holds immense opportunity for marketers. But, do you know what the festive shopper is looking for? Or, how consumers ...
Mobile Programmatic Outlook | Australia | H1 2018
As mobile programmatic continues to capture the imagination of marketers across the globe, we at InMobi took a closer at both the buying and selling behaviours on our exchange platform. By examining the billions of mobile ad impressions ser...
Mobile Programmatic Outlook | APMEA | H1 2018
Mobile Programmatic has definitively changed how marketers across the APAC region execute their campaigns. In a bid to further understand the rapidly evolving trends in the world of mobile programmatic, we took a closer look at both the buy...
Mobile Programmatic is Not Problematic
Are you as a marketer still dealing with cookie-based information and don’t know how to use this data on mobile? Are you still trying to understand whether mobile programmatic is a brand or performance engine? Confused about figuring out ...
The Present and Future of Mobile Video Advertising
To see how mobile video advertising is growing and evolving, InMobi analyzed over 750 billion mobile ad impressions globally dating from the beginning of 2016 all the way up to the end of March 2018. The research explores how the rising dem...
Everything You Need to Know About Header Bidding: Separating Fact from Fiction
As the app monetization space matures, it pays to know about the latest and greatest. To help you understand the core terms and technologies, we’ve created “Everything You Need to Know About Header Bidding: Separating Fact from Fiction....
India Programmatic Video Insights
The advent of streaming services coupled with the availability of high speed mobile data at affordable rates, Indians are watching video content on their mobile phones like never before. Consequently, there has been an uptake in the consump...
Mobile Marketing Trends 2018 - Indonesia
As telecom services continue to improve across Indonesia, the adoption of 4G technology has increased, leading to a significant change in consumer behavior. By 2021, more than 60% of the nation's total digital ad spending will go towards mo...
2018 Mobile Video Advertising Insights : Top Takeaways
In 2017, US brand advertisers have increased their spend on mobile video by 150% Y-o-Y.To engage consumers in-app — where they spend 90% of their mobile time — advertisers must understand mobile video trends and best practices for high ...
The State of Mobile Video Advertising in 2018 | Global Report
Video is driving the growth of mobile advertising!In 2018, mobile video ad spending will reach $18 billion! The sheer volume of video being consumed around the world is unparalleled and will grow by another 25% in 2018. At InMobi, we analyz...
The State of Mobile Video Advertising 2018: Southeast Asia
This report is based on an analysis of data from the InMobi network and takes a close look at the trends and patterns in mobile video advertising. Through this report, advertisers and publishers will be able to witness the impact of video o...
Mobile Marketing Trends from Australia & New Zealand
Mobile advertising in Australia & New Zealand is poised to explode in the next five years.By 2021, $5.7 billion will be spent on mobile advertising alone. With this, mobile will account for 71% of all digital ad spending, surpassing all oth...
