The Indian consumer is a connected consumer. No matter where they are or what they care about, connectivity is now central to the customer experience. There’s truly been a digital transformation in India.The change has been led by mobile,...
Programmatic has been hailed by advertisers across the globe for its potential to streamline the ad buying process, while offering target audiences at scale. But what is its effect in Southeast Asia?
To find out, we surveyed more than 50...
Starting each September, India witnesses a 4 month-long festive frenzy each year. Marked by celebrations, parties, gifting, and of course, shopping, the Indian festive season provides marketers across the nation a golden opportunity with st...
Download the 2019 Mobile Programmatic Advertising Report Today!
“Programmatic is the worst thing that happened to advertising and is our only hope for the future.”
We don’t know which financial services marketer
Use Actionable Insights from InMobi Pulse to Make Data-Driven Advertising Work for You.
Data-driven advertising that drives real connections with today’s mobile-first consumers will only work when it’s powered by actionable customer in...
InMobi and DoubleVerify Brand Safety Overview and Guidelines For Your Mobile Campaigns
Be sure to download our latest ebook today to learn more about InMobi and DoubleVerify brand safety definitions, what marketers need to know about brand...
Brands can learn quite a lot from the best mobile game marketing plans. Mobile gaming companies have mastered mobile marketing, and brands have a lot to learn from them. Game developers and publishers have become pros at in-app marketing ...
In order to appeal to customers on mobile devices today, what do CMOs and marketers need to do? Effectively reaching and communicating with mobile audiences requires more than just a responsive version of your website.
People on mobile d...
To do digital marketing right today, you need smart insights on mobile marketing specifically. To help, here are 52 in-app advertising statistics you definitely need to know.Statistics on Mobile Devices
Total time spent on mobile devices...
Every year approximately 2 billion Muslims across the globe observe the holy month of Ramadan as a commemoration of their beliefs
. Indonesia, a predominantly Islamic country, is no exception. Indonesia is home to the largest Islam...
Nowadays, getting your mobile app marketing strategy right is critical for the sustained success of any mobile application. There are now more than two million mobile apps in both the iOS App Store and the Google Play Store, and that numb...
Do you have a lot of questions about mobile app user acquisition? Then you’ve come to the right place. This guide is for all mobile app marketing professionals and app developers looking to launch a successful app (in both the Apple App...
Of all of the mobile data monetization trends likely to take off in 2019, none will be as transformative to every business function as the growing value of all data collected.
In the new year, all viable business models will hinge on th...
Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau?
To answer these ...
'Tis the season again. India is gearing up for the festivities and mobile is set to play a major role in discovery, research and shopping. Check out the latest insights that we have for you in partnership with AppsFlyer, on how app marketer...
As mobile video advertising becomes increasingly popular, it’s important that advertisers and publishers are using the best advertising metrics to properly gauge the success of their ad campaign and ad formats. To learn more about why c...
State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years. But what will the space loo...
It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. Numbers released in April 2018 from the Interactive Advertising Bureau show that around
60 percent of all digital ad spen...
If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. Below you’ll find a plethora of information about the various...
Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising
Mobile video advertising, especially in-app,
has a proven track record. It yields click-through rates that are 56% better than banne...