Distinct Dev's revenue doubled after joining InMobi's $20 eCPM program
“Constantly chasing the highest eCPM can be distracting and fruitless. InMobi allowed us to effectively double our eCPM and spend more time focusing on our game and our players.”
Mike Monaco, CEO - Distinct Dev
Distinct Dev wanted to monetize their famous ‘The Moron Test’ series of apps. They integrated all their titles (5+ apps) with InMobi. Their apps have a combined 20Mn+ downloads on the Play store and 84k+ ratings on the App store. With a truly global audience, Distinct Dev wanted to monetize whilst maintaining their positive user experience.
Distinct Dev signed up on the $20 eCPM program and started displaying InMobi’s Interstitials. The performance of the Interstitial ads was impressive which also lead to them implementing Video ads.
iOS and Android
InMobi delivered the highest eCPM’s through $20 guaranteed eCPM program. Distinct Dev’s revenues doubled in 45 days using Interstitial and Video Ads on the InMobi Network.