Payback 2's eCPMs soared thanks to InMobi's Interstitials and Rewarded Video Ads
“We at Apex Designs implemented InMobi’s interstitials on Payback 2 and we immediately saw a significant jump in revenues. Thanks to the performance of the InMobi interstitial ad format, we scaled our revenues in no time. Looking forward to working with some of InMobi’s other ad formats as well!”
- James Daniels
UK gaming publisher, Apex Designs wanted to monetize their popular app - ‘Payback 2 - The Battle Sandbox’. This much-awaited sequel in the mould of the GTA series has more than 4K ratings on iTunes store in US and 100K downloads on Google Play. The app is ranked within the top 100 in the US-racing category.
Apex Designs integrated InMobi’s SDK and displayed full-screen Interstitials and Video ads. In less than two months, Apex Designs’ eCPMs increased by 4.5X. Subsequently they implemented Rewarded Video ads too. The Rewarded Video ad slot in Payback 2 turned about to be a real high yielding placement for the advertisers, as they experienced ~3X the number of installs as compared to the normal Video ads.
iOS and Android
Thanks to the Interstitial and Rewarded Video ads, Apex Designs saw their eCPMs increase by 450% which helped them easily achieve their target scale in revenue. The initial success of the interstitials led Apex Design to implement InMobi’s Rewarded Video ads to good effect.