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《2020中国移动广告反欺诈白皮书》

随着移动广告的高速发展,广告主一方面期望深度拥抱这一最前沿的广告形式,将品牌与产品与新时代的消费者紧密连接,而另一方面又对市场上存在的移动广告欺诈行为深恶痛绝,如何防止黑灰产的欺诈行为、找到干净的移动广告流量成为了广告主们关心的头等大事。

近日,由腾讯安全天御、腾讯防水墙和InMobi联合制作的《2020中国移动广告反欺诈白皮书》正式发布,该白皮书全面、深入浅出地介绍和分析了移动广告欺诈场景和作弊手段、广告反作弊的主流方法和未来展望,为营销者如何避免虚假和作弊广告流量提供了指引。

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