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InMobi 洞察

欢迎来到 InMobi洞察,它是我们移动广告领域的趋势洞察门户。我们基于采集自移动设备的消费者问卷调查,同时结合我们覆盖200个国家和地区的广告平台上采集的数据,为我们的客户提供行之有效的行业洞察。

您可以从这里创建您自己的信息图谱、比较来自不同国家的数据、或下载我们最新的调研报告。

创建您自己的信息图谱

01

April

Making the Most of a Mobile Ramadan in Indonesia

Every year approximately 2 billion Muslims across the globe observe the holy month of Ramadan as a commemoration of their beliefs [1]. Indonesia, a predominantly Islamic country, is no exception. Indonesia is home to the largest Islamic population in the world, with 87.2%...

发布于 April 01, 2019
Rosmin Varghese

01

April

How to Craft the Perfect Mobile App Marketing Strategy

Nowadays, getting your mobile app marketing strategy right is critical for the sustained success of any mobile application. There are now more than two million mobile apps in both the iOS App Store and the Google Play Store, and that...

发布于 April 01, 2019
Matt Kaplan , Content Strategist

28

March

Answering Your Top Mobile App User Acquisition Questions

Do you have a lot of questions about mobile app user acquisition? Then you’ve come to the right place. This guide is for all mobile app marketing professionals and app developers looking to launch a successful app (in both...

发布于 March 28, 2019
Matt Kaplan , Content Strategist

17

December

2019 Mobile Data Monetization Trends: Growing Value of Enterprise Data for In-App Advertising

Of all of the mobile data monetization trends likely to take off in 2019, none will be as transformative to every business function as the growing value of all data collected. In the new year, all viable business models will hinge...

发布于 December 17, 2018
Matt Kaplan , Content Strategist

27

November

Calculating Mobile Video Advertising Growth and Other In-App Video Ad Stats You Need to Know [Infographic]

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? To answer these and other...

发布于 November 27, 2018
Matt Kaplan , Content Strategist

18

October

The 2018 Indian Festive Guide for App Marketers

'Tis the season again. India is gearing up for the festivities and mobile is set to play a major role in discovery, research and shopping. Check out the latest insights that we have for you in partnership with AppsFlyer, on...

发布于 October 18, 2018
Team InMobi

23

August

Why The Right Mobile Video Advertising Metrics Make All The Difference [PDF Guide]

As mobile video advertising becomes increasingly popular, it’s important that advertisers and publishers are using the best advertising metrics to properly gauge the success of their ad campaign and ad formats. To learn more about why certain common digital...

发布于 August 23, 2018
Matt Kaplan , Content Strategist

10

July

What is the Future of Mobile Video Advertising? 5 Bold Predictions

In our State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years. But what will the space look like for the...

发布于 July 10, 2018
Matt Kaplan , Content Strategist

25

June

All Hail the King: Mobile Video Reigns Supreme

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. Numbers released in April 2018 from the Interactive Advertising Bureau show that around 60 percent of all digital ad spend is now going towards video, and...

发布于 June 25, 2018
Matt Kaplan , Content Strategist

05

June

The Crazy Advertising Technology Landscape

If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. Below you’ll find a plethora of...

发布于 June 05, 2018
Team InMobi

21

May

Are Your Video Views Accurate? Comparing Video Viewability Metrics

Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56% better than banners and 34% better than...

发布于 May 21, 2018
Matt Kaplan , Content Strategist

19

February

Being Mobile-best in a Mobile-first India

InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and...

发布于 February 19, 2018
Rajesh Pantina , Head of Marketing, Asia Pacific

02

January

Five Trends That Will Shape Mobile Adtech in 2018

Over the years, some ad tech trends have undergone full evolution, whereas others have only iteratively grown. Nevertheless, each trend has been instrumental in pushing advertising, including mobile advertising, a bit further into the future, while exponentially improving the experience...

发布于 January 02, 2018
Team InMobi

10

November

Unveil the Magic of Remarketing this Holiday Season

With the holiday season around the corner, the pressure to attract a substantial share of the $682 billion opportunity has never been more intense.If you are a marketer, you probably already understand the pressing challenge of retaining quality users for...

发布于 November 10, 2017
Pooja Kalloor , Sr. Insights Analyst

06

November

5 tips to improve Singles Day sales in SEA

Singles Day or 11/11 as it is known in China, has fast outstripped Cyber Monday and Black Friday to emerge as the world’s biggest online shopping event, raking in over $17 billion in 2016 - a 25% increase from 2015. Importantly, 82% of these transactions...

发布于 November 06, 2017
Shamala DN

12

October

Do You Know The Truth About Your App Users

An app install seldom translates into a user, let alone a highly engaged one.Since the advent of smartphones and apps, app marketers have been consistently chasing app installs. This made sense when apps did not have any users and...

发布于 October 12, 2017
Pooja Kalloor , Sr. Insights Analyst

06

October

The State of App Performance Marketing 2017: Part 2 – User Acquisition Trends

In continuation to our previous post, this post will focus on the results of the survey. While last time, we discussed what the marketers think about themselves, their teams, and the key issue in marketing and in-app advertising; this time...

发布于 October 06, 2017
Shamala DN

19

September

Metrics that Matter: The New Viewability Standards for Mobile Video

Updated July 2, 2019Learn More About AVOC And Other Viewability Benchmarks Video consumption on mobile devices, specifically smartphones, has exploded over recent years. Nowadays, adults are spending over 1.5 times more media time on mobile devices than on their desktops. Specifically, around 90%...

发布于 September 19, 2017
Joel Kirk , Marketing Manager, North America

11

September

2017 State of App Performance Marketing Survey Result: Part 1 - App Marketer Characteristics

At InMobi, we recently conducted a quantitative survey to explore what app marketers are thinking and how they are strengthening their app’s success. The idea was to address the lack of industry level data on app performance marketing trends...

发布于 September 11, 2017
Shamala DN

05

September

​Issues Media Planners Need to be Aware of When Buying Interactive Video In Mobile Apps

Now, more than ever, people are using their mobile devices for every aspect of their daily lives. Just five years ago, adults in the U.S. spent twice the amount of time on their desktop computers than their mobile devices....

发布于 September 05, 2017
Joel Kirk , Marketing Manager, North America

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