In the first blog of this series, we saw how it is important to get your paid advertising strategy right to ensure that the organic downloads keep flowing in. I also suggested the Top 5 essentials to keep in mind while...
The exponential growth in internet usage has led to traditional forms of advertising such as print and TV gradually losing share of wallet to digital advertising. The latter is highly targeted, results in a higher percentage of conversions, far more...
2012 saw profound growth across all of the mobile ecosystems: mobile apps, mobile social media, data traffic and mobile advertising.We saw unprecedented competition with the launch of smartphones and mobile operating systems. Mobile advertising turned mainstream and budgets have had...
At InMobi, we work with thousands of developers across the globe and one question that we frequently receive from them is around how to make more money from ads. In this blog post, I would like to address that question,...
I've often wondered how different mobile app developers in emerging markets like India are, from their peers in established markets like US and Europe. In a diverse country with a population of more than a billion, a scorching pace of...
With the release of iOS 6 for Apple mobile devices, developers and ad networks are finding that they will need to implement a new strategy when developing and advertising their latest apps. This was apparent as reports trickled in about the...
Great Insights lead to great actions and when it comes to managing an app business, knowing what insights to look for matters the most as its easy to get overwhelmed by the abundance of datthat can be tracked or measured....
With an estimated 28M active iOS and Android devices, South Korea is one of the biggest and most attractive markets for app developers trying to gain a foothold in Asia. It also helps that it is the unofficial home of...
A couple of weeks ago InMobi released its Q2 Mobile Media Consumption research results for the US and the UK. The study examines how mobile users around the globe consume media and how trends are evolving over time. The latest...
In South Africa there are more mobile subscribers than people, in Nigeria nearly 60% of the population have a mobile phone and in Kenya it is just over 60% who have a mobile phone. For the telecommunications companies trying to attract new...
Mobile Mothers in the US are an increasingly important demographic for marketers. According to BSM media, U.S. moms control $2.4 trillion in household purchases every year and wield greater influence over most everyday buying decisions. As avid users of digital...
Mapping connections is interesting!
According to Wikipedia, Social graph is a term used for sociograms in the Internet context. Sociogram is a graph that depicts relations. It has been referred to as "the global mapping of everybody and how they're...
As penetration of smartphones, tablets, and other connected devices such as smart TVs increases around the world, consumer behavior is shifting but how does this impact developers? InMobis connected device research with Mobext uncovers key trends and the opportunities they...
Many Marketing and Brand Managers, and their Advertising and Media agencies will be planning marketing campaigns for seasonal activities that take place towards the end of the year or early next year. Mobile, is a medium of ever increasing importance,...
Given the upcoming elections in Kenya early next year, there is no more vital time to reach a broad audience come voting season for political parties. Finding the triggers to a nation's touchpoints what policy matters to them, how they...
Over the past year penetration of connected devices has been increasing around the world. To better understand the impact of the changing device landscape on consumer behavior, Mobext and InMobi conducted a research study, The Role of Connected Devices in...
"A joint research on Smartphone apps for education (Macromill X InMobi)", 21 June. "Every second user feels educational apps are effective InMobi Japan and research firm Macromill conducted a joint research on Smartphone apps for learning. (Research period: May 15 - June 7, 2012)...
A debate on what industry is most important to sustained growth in Africa can easily be won when you bring up Travel and Tourism. Africa may be rich in oil in some parts, and minerals in others, but it is...
Between bites of pita chips with hummus and swigs of beer, we released a survey to the InMobi network to capture mobile users' behavior during the Super Bowl the biggest U.S. advertising day of the year. We saw some...
We've been digging through our statistics to provide you with an accurate view of the way the mobile market is moving. What a difference a year makes! You can download the full set of statistics from the InMobi Research Centre...