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InMobi 洞察

欢迎来到 InMobi洞察,它是我们移动广告领域的趋势洞察门户。我们基于采集自移动设备的消费者问卷调查,同时结合我们覆盖200个国家和地区的广告平台上采集的数据,为我们的客户提供行之有效的行业洞察。





Over 100 million users being tracked via InMobi Analytics!

Creating an innovative product is just not enough. Does it drive enough value to its users? Is the product better than its competition? Is it easy enough to integrate into one’s app? Do users get a free rein on...

发布于 December 23, 2013
Abhishek Khurana , Product Marketing Manager



Go East101: China Mobile Market Insights [Infographic]

Developers around the world are now looking at China to fulfill their user acquisition needs. Although it is a difficult market to crack, a smartphone base of 400 million users known to spend on IAPs is enough to make China an...

发布于 December 18, 2013
Aksha Kini



Demystifying Japanese App Download & Discovery Behavior

Japan App Market – At a Glance Japan has been the leading country in producing some of the most unique technologies over the course of recent history. For example, Japan was playing with phones featuring TVs and cameras before mainstream smartphones...

发布于 December 10, 2013
Shamala DN



InMobi App Insight Report

As app developers, you’ve spent time designing, developing and delivering your app. Now you are on the brink of beginning the next important phase – acquiring users. But guess what, the mobile app ecosystem is a highly competitive marketplace. App...

发布于 October 21, 2013
Shamala DN



Engaging Consumers In A Multi-Screen World

Increasingly, TV viewers are engaging with visual content across a variety of screens including smartphones and tablets, leading to the multi-screen viewing experience. This growing trend has become a way of life with the ever-increasing capabilities for smartphones and tablets,...

发布于 September 11, 2013
Shrikant Latkar , VP of Marketing



10 things you need to know about mobile marketing

As the mobile juggernaut rolls on, fundamental shifts are taking place in the way consumers use mobile devices (moving from feature phones to smartphones) and consume content (rich media, multi screening). Phalgun Raju, VP and GM for India, Southeast Asia,...

发布于 September 02, 2013
Bikash Chowdhury



The Mobile Opportunity for Travel Marketers

Mobile phones have elevated from a means to communicate into the channel of choice for information source. It is known fact that Mobile devices have completely changed the way consumers shop, and search for information. Mobile phones have been impacting...

发布于 August 21, 2013
Shamala DN



Interstitial mobile ads are killing it: 25 times video views, 7 times conversions, 9 times revenue

In a continuously evolving world of mobile display advertising, different variations of ad formats now play a critical role in the success of engaging with customers. In order to interact with audiences within an increasingly limited and competitive space on...

发布于 August 09, 2013
Piyush Shah , Chief Product Officer



Launching InMobi Insights: Our thought leadership portal on mobile advertising

Mobile devices have evolved into 'must have' shopping accessories as consumers are increasingly using the mobile web to research products, comparison shop or make purchases. With consumers increasingly using advanced mobile technologies in every aspect of their lives, all the...

发布于 August 05, 2013
Hemant Kumar



Mobile Transforming the Face of Beauty & Personal Care Shopping

Mobile devices are transforming the consumer mobility landscape across the world, and have become more of an always-on personal companion. With the rapid penetration of smartphones, Internet and email, traffic on mobile devices has already started taking over desktops. According...

发布于 July 29, 2013
Shamala DN



App Discovery & Download behavior: Why developers can no longer ignore China

It is evident that the competition for the world’s most lucrative mobile app market is getting fiercer by the day. While the US had long established itself as the de-facto market developers look to for superior monetization opportunities, it...

发布于 May 21, 2013
Arun Pattabhiraman , VP & Global Head of Marketing



App Marketing 101 : How to break into the top 25 on the App Store?

As an app developer, you want to acquire users efficiently by optimizing marketing spends across different channels. This becomes even more important at the time of an app launch when the lifetime value of a new user is still unknown....

发布于 May 17, 2013
Mahak Sharma , Performance Advertising Manager



How Auto Brands Can Win With Mobile

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media...

发布于 April 18, 2013
Shamala DN



New Research from the IAB, Viggle, and InMobi: Personal Finance Habits on Mobile

With April 16th approaching, InMobi teamed up with Viggle and the IAB to survey mobile users on how they use their devices for personal finances. We found that awareness and adoption of mobile banking and mobile bill payments are relatively...

发布于 April 12, 2013
Taimour Azizuddin



InMobi works with Hortonworks to incubate Falcon with Apache Software Foundation; to provide huge benefits to the big-data community

InMobi has been using big-data technologies (Apache Hadoop and its family) for the last 2.5 years for storing and analyzing large volumes of serving events / machine generated logs. InMobi receives in excess of 10 billion events (ad-serving and related) every day through...

发布于 April 02, 2013
Mohit Saxena



Connecting the dots between mobile ad creatives and consumers

The same regions of the brain light up when someone touches their smartphone, as when they touch their family or pet, concludes a research that used MRI scans for its findings. There is indeed something fundamentally different and personal when...

发布于 April 02, 2013
Pranjal Desai



App Distribution simplified: Reach millions of new users through alternate app stores

Android is an open platform, and with openness comes diversity. Although most people equate Android with Google, truth is that more than 30% of Android devices don't even have the Google Play Store installed. These include nearly all devices in...

发布于 March 27, 2013
Ujjwal Kabra , Product Manager



InMobi Releases Second Wave of Mobile Media Consumption Survey - Global Results

The research team at InMobi is excited to have released our latest series of research reports dubbed the Mobile Media Consumption research at Mobile World Congress. This report is the second in the series to cover 14 countries on an on-going...

发布于 February 27, 2013
Shamala DN



Global Mobile Media Consumption: Reaching Millennials

The Millennials are the educated, digital savvy, tech-proficient, optimistic trendsetters. They are the generation who are always connected and refuse to live without internet, cellphones or laptops. The Millennials, known to adapt and transition to the ever changing technologies, are...

发布于 February 26, 2013
Shamala DN



Using GPS, Food Delivery Ads Appear When Users Are at Home – Outlook of mobile industry for Korea in 2013

Joongang Ilbo, Korean newspaper, reported the interview of Seung-Yeon Kim, the CEO of InMobi Korea, on their lunar new year edition on February 10th. Seung-Yeon explains the outlook of Korean mobile advertisement market and how media can survive in the...

发布于 February 13, 2013
Kosuke Seto

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