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Top 10 mobile advertising companies: The VB Index report

January 21, 2014

Google is in. Facebook is in. So are Chartboost, Flurry, and InMobi. HasOffers, Tapjoy, Millenial, and SponsorPay all also made the cut.The VB Index for the top 10 mobile advertising companies was born last year. Finally, in January 2014, after multiple…

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Making the Most of the Mobile Advertising Opportunity

January 20, 2014

SPOTLIGHT: InMobi’s Arun Pattabhiraman, global marketing lead for performance advertising and app developers, on the best way to monetise an appWhile the app developer ecosystem is a competitive marketplace, it is one where everyone has an equal chance…

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India's start-up bubble: The ecosystem explodes

January 19, 2014

On an unusually warm winter day last December, inside the iconic Bombay Stock Exchange auditorium, a slim and groomed pony-tailed man was being mobbed. The bell rang for the networking lunch, but the crowd wanted to talk to only one man — Rahul Sood,serial…

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The next Infosys | Tapping the mobile advertisement space—InMobi

January 09, 2014

InMobi founder and CEO Naveen Tewari. Analysts say the company’s decision to venture into the mobile advertising space at a time when other start-ups were busy queuing up to tap the e-commerce boom has paid off. Photo: Hemant Mishra/MintBangalore: For…

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Crid Yu spoke with Fox Business' Varney & Co. on China's Alibaba

January 09, 2014

InMobi VP and Managing Director, North America, Crid Yu, spoke on Alibaba's plan to move into the mobile gaming world in China with Fox Business' Varney & Co. Original article here.

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12 Indian entrepreneurs you should know

January 06, 2014

The UpTake: If India is a tough place to start a company, as recent media reports suggest, these entrepreneurs aren't evidence of it. They've built successful businesses—some global—with talented founders and millions in venture capital. And they're…

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Crid Yu speaks with Bloomberg on 'What’s Holding up an Apple-China Mobile Deal?'

December 18, 2013

Crid Yu, North America VP & managing director at Inmobi, discusses the delay in an expected deal between Apple and China Mobile on Bloomberg Television’s “Bloomberg Surveillance.”

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InMobi Bangalore: Where fun is taken seriously

December 05, 2013

InMobi, an innovative mobile technology company that enables brands, developers, and publishers to engage global consumers, is not your average tech company. At I nMobi, they take fun and colours very seriously. Situated at Embassy Tech Square, Bangalore,…

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Reimagining India: A conversation with Naveen Tewari

December 03, 2013

The founder and chief executive of InMobi explains why changing the expectations and traditions of Indian society is critical to driving economic growth. Naveen Tewari founded SMS-based search service mKhoj in 2007 before pivoting its business model to…

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インモビ ジャパン、オフィス移転のお知らせ

December 02, 2013

インモビ ジャパン株式会社は、2013年12月1日より下記新住所へオフィスを移転いたしました。これを機に社員一同気持ちを新たにし、さらなるサービス向上に努めて参ります。今後とも何卒よろしくお願い申し上げます。インモビ…

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Naveen Tewari, CEO of InMobi: Think Big, Be Passionate

November 21, 2013

Photo: thetechpanda.com InMobi - a company that builds technology for mobile Internet advertising was founded in 2007 in India with offices in several countries. InMobi aims at redefining mobile first customer-engagement platform through its suite of…

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Why brands need to rethink their mobile marketing strategies

November 20, 2013

November 18, 2013 by Mahua Roy The mobile device is extensively seeing high penetration and it is only a matter of time that brands will optimise their strategies to concentrate a lot more on this medium. Internet content delivery network, Akamai, pointed…

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CIOs should watch for mission-critical stuff

November 20, 2013

Open source is a great game-changer and it can work well provided some asterisks like scalability, compatibility, trouble-shooting etc are read well Interviews | by Pratima H MUMBAI, INDIA: Ploughing back savings made on opting out of proprietary shopping…

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IAB Mobile Center Member Spotlight: Anne Frisbie

November 20, 2013

Anne joined InMobi in 2008 as Head of North America. Prior to InMobi, she served as Vice President of Category and Sales Intelligence at Yahoo!, where she was charged with managing Yahoo’s most important marketer categories. Anne has been working in…

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Made with Marmalade: A first look at Marmalade 7

November 09, 2013

By Will Freeman, November 8th 2013 at 10:40AM We peer inside the latest release of the cross-platform development SDK and its featured partners The Marmalade SDK has long courted a reputation for letting developers build cross-platform C++ games rapidly…

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Twitter IPO: Reaction from InMobi

November 09, 2013

Twitter officially made its IPO at $26 a share today, valuing the company at more than $18bn. The event was livestreamed from the the New York Stock Exchange, a first for the NYSE. As it unfolded, The Drum caught up with those in the digital industry…

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Mobile marketing series: Why are brands not focusing enough of their attention on mobile?

November 04, 2013

In a series of Q&As, The Drum speaks to mobile industry insiders to get their views on a number of topics affecting the space.As part of The Drum’s latest mobile supplement, published this Friday, 8 November, we are publishing a series of articles exploring…

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7 things you could have learned at Pocket Gamer’s GGS Track @ GMIC

October 31, 2013

by Martine Paris UA is a game you can master The user acquisition panelists delivered a brilliant hour of working the numbers. Chris Akhavan, president of publishing at Glu Mobile, summarised: “Good rough benchmarks for CPI are around $1.50 on iOS and…

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Chart of the Week: Are you ready for the rise of India, Indonesia and Thailand?

October 29, 2013

When we consider value proposition in global apps market, the top 10 countries have been pretty static.Sure, the order between the US, Japan, Korea, the UK, China, Germany, France, Australia, Canada and Russia may vary, but these are the Big 10.When it…

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InMobi delivers over 50 million app installs this year

October 29, 2013

The top five countries accounted for more than 60 per cent of overall app downloads.33.8 per cent of downloads happened in the US, followed by India with 9.5 per cent, Japan at 9.1 per cent, 7.7 per cent in China and 4.6 per cent in Indonesia.This equated…

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