Twitter officially made its IPO at $26 a share today, valuing the company at more than $18bn.

The event was livestreamed from the the New York Stock Exchange, a first for the NYSE. As it unfolded, The Drum caught up with those in the digital industry to find out what this means for Twitter and what it must do now to ensure it pleases both investors and users.

Abhay Singhal, co-founder and managing director EMEA, InMobi

As well as being big news for the tech industry, the Twitter IPO shows the vast amount of opportunities that exist in the mobile advertising industry as two-thirds of the company’s ad revenue comes from mobile, which equates to over half of its total revenue. When Twitter strengthened its mobile advertising credentials by buying MoPub, it not only showed how ambitious it is in this area but also its confidence in mobile advertising solutions. The acquisition was a great way to boost investor optimism as the IPO takes place.

While the wider ecosystem will benefit from the IPO, the players that will benefit the most are those who can process a huge amount of mobile data signals on people’s behaviour, context, location and other information in real-time. This can be leveraged to offer compelling creative solutions for brands to engage the consumer through a highly personal mobile channel.

Read the original article here.