Bangalore: India has turned into a fertile bed to nurture startups. They come from various sectors like e-commerce, mobile applications, technology, health care, finance and clean tech. A Nasscom study noticed that since 1990, India has seen the emergence…
By Zoya Street on October 25, 2013 The relationship between developers and publishers is changing. It changed four years ago, when mobile games self-publishing became an option. As Nicholas explains in How to Publish a Game, this has allowed agile game…
Interstitial ads for mobile apps see high conversions on Android devices Mobile apps are themselves frequently a part of a brand’s marketing efforts, but they too must be marketed or consumers may never know they exist. Mobile ads are an obvious choice…
By Phil TottmanThe new formats could increase click through rates by 50 per cent and install conversion rates by 600 per cent.Both the AppGalleries and Custom ads enable developers to deliver personalised and relevant ads. They will offer enhanced user…
Mobile ad formats have as much to do with engagement rates as the content itself, but knowing which one to choose – or integrating the right ones – can be time consuming.Today, mobile ad network InMobi announced two new mobile ad formats, App Galleries…
Posted 8 hours ago by Ingrid Lunden, on TechCrunchJust over a year after InMobi bought MMTG Labs, the mobile ad company is today unveiling the first big product to come out of the acquisition: a new version of its AppGalleries offering, which lets publishers…
List of 10 Best Mobile App marketing Companies that excel in offering innovative mobile app marketing service.(BDC)BestDevelopmentCompany.com, Online directory of Best Mobile Development Companies has today announced the 10 Best Mobile App Marketing Companies…
Mobile consumers have integrated location-based services into their daily lives, with double-digit growth expected through 2016 by eMarketer.But consumers are interested in more than check-ins and likes. Recent studies show they are increasingly open…
InMobi received four pages of coverage in the October 2013 issue of Forbes Korea featuring Seungyeon Kim, VP of Performance Business, JAPAC.The article features extensive coverage of Kim’s analysis on the factors that differentiate the CJK mobile marketsFuture…
After the Internet Advertising Bureau's latest report revealed a 127 per cent increase in mobile ad spend in the first half of 2013 to £429.2m, The Drum contacted some industry figures to find out their views. Shrikant Latkar, vice president…
UTalkMarketing published its article on InMobi's recent work to further Turkish Airlines reputation as a dynamic brand by establishing itself among consumers in the digital world: "Together the teams decided to launch a highly integrated multi-media…
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