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Industry reaction to IAB report showing spike in mobile ad spend: InMobi

发布在 October 09, 2013

After the Internet Advertising Bureau's latest report revealed a 127 per cent increase in mobile ad spend in the first half of 2013 to £429.2m, The Drum contacted some industry figures to find out their views.

Shrikant Latkar, vice president of marketing, InMobi

Insights into the continual growth of mobile ad spend as found in the Internet Advertising Bureau’s Digital Adspend report demonstrate the vast opportunities available to brands who take advantage of it. Mobile has quickly become the principal choice for consumers in accessing information and consuming media and because of this they have become more accustomed to adverts on their mobiles. The user has become key in targeting the right individual at the right time and in the right place and will be central in driving the mobile advertising industry forward. We expect this figure to increase significantly over the next couple of years as brands continue to unlock the potential of mobile advertising and, along with advances in technology, pursue rich, sophisticated and more engaging experiences that will ultimately benefit the end user.

Read the entire article here-