Platform simplifies the delivery of native ads across multiple and discrete publishers.

InMobi - who won the ME Award for best advertisement network - launches a new native ads platform today, which gives developers the opportunity to deliver higher quality mobile ads to the end user.

The ad units adapt to an app look and feel, and provide an simpler experience to users, resulting in publishers earning a pretty little penny.

Advertisers on mobile can now display their brands in a way that is non-disruptive and more effective. The process is simplified when delivering native ads across multiple, discrete publishers by adapting a set of creative assets such as logo, tagline, call-to-action all in real time.

Pankaj Bengani, VP of global strategic partnerships at InMobi, said:” Our mission is to consistently innovate and deliver engaging and non-intrusive ads to end users that do not compromised the app’s user experience.”

Early adopters, such as Tango have given positive feedback on the new services – which customises ads to suit minute details like visuals representation, interaction elements and social sharing options.

Bengani continued: “This new platform helps us deliver unparalleled value to app publishers through our relationships with top brands. Additionally, with over 700 million monthly active users on our network and our big data technology capabilities, we can deliver rich native-user experiences that drive greater engagement and revenues for our partners.”

Original article posted here.