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InMobi delivers over 50 million app installs this year

发布在 October 29, 2013

The top five countries accounted for more than 60 per cent of overall app downloads.

33.8 per cent of downloads happened in the US, followed by India with 9.5 per cent, Japan at 9.1 per cent, 7.7 per cent in China and 4.6 per cent in Indonesia.

This equated to more than 60 per cent of the 50 million app installs delivered globally by InMobi this year, according to a report from the mobile advertising company.

It also revealed that the cost to drive app downloads is considerably cheaper in many parts of the world compared to the US, with India being 60 per cent cheaper.

The UK however turned out to be the most expensive, being a huge 74 per cent more expensive than our American cousins.

Games proved to be the most downloaded app category on the InMobi network in Q2 of this year, with 64 per cent of global downloads. Way ahead of communication at 11.3 per cent and telecom at 6.8 per cent.

Interstitial ads that take over the screen using HTML5 images, have proved to deliver the best conversions for app promotions, with up to 25 per cent higher click-through rates and 10 per cent better conversations.

The report also showed that average conversions of interstitials on Android, were almost double that of other ad formats.

The best conversions for social apps on iOS were seen on health and fitness sites which was 3.25 times higher than on gaming sites, and entertainment apps experienced the most conversions on communication sites – four times higher than on gaming sites.

Shrikant Latkar, VP of global marketing at InMobi, said: “The first edition of this report shares deep insights of the larger ecosystem around the world of app installs based on data analysed from thousands of campaigns we ran in Q2 2013.

“We investigated the core areas that developers deeply car about: Scaling their business, driving user engagement, and optimising user lifetime value.”

Check out the full report from InMobi here.

Read the original article here!