By Phil Tottman

The new formats could increase click through rates by 50 per cent and install conversion rates by 600 per cent.

Both the AppGalleries and Custom ads enable developers to deliver personalised and relevant ads. They will offer enhanced user experience and better montisation.

InMobi recently announced that it will deliver over 50 million app installs this year, with the top countries being the US, India, Japan, China and Indonesia.

They aim to reduce the time and effort needed by developers to deliver attractive, rich and unobtrusive user experience, with a simple turnkey interface allowing the creation of custom galleries for an app or mobile site within a few minutes.

Developers can use AppGalleries to create and host white-labeled app store experiences of handpicked and sponsored apps relevant to the publisher’s audience.

It also allows control in providing additional and customisable content for users, as well as monetising of gallery views via installs delivered on sponsored apps. AppGalleries offers up to a 600 per cent in app install conversion rates.

The InMobi Custom Ads personalises ads based on the look, feel and content of an app.

It offers a library of pre-made frames, animations and transparent layers that can all be used to create a wide range of app categories like card games, word games, weather apps, utility apps plus much more.

Custom apps increase click through rates by up to 50 per cent, compared to static interstitial formats, and gives developers access to a team of creative experts at InMobi to build designs.

Piyush Shah, VP of products at InMobi, commented: “The ad innovation team at InMobi is tasked with solving the complex industry problem of delivering the best user experience along with high montisation.”

The new formats are available on both Android and iOS.

InMobi will be supporting the ME Awards next month, cheering on this years champions.

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