As we gear up for yet another school year, parents and kids are shopping for books, backpacks, uniforms, and gadgets. Back-to-school is the second largest shopping season of the year with sales expected to total $828.81 billion in 2016, up 2.6 percent year-over-year, according to eMarketer.
Brands and retailers have a significant opportunity to influence the purchase decisions by learning from this consumer behavior.
If you're interested in knowing more about this topic, check out our blog on How to Ace Back-To-School Shopping Through Mobile Video!
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