Fiplab's Talking Gremlin app reaches the top spot on the App Store With InMobi.
Achieving the top spot on the App Store has a significant impact on driving our organic downloads. InMobi was a key partner in our success and we plan to continue working with them.
- Anirudh
目标
Fiplab is a leading app development studio based in London, U.K. As part of their launch campaign for their new entertainment app, Talking Gremlin, they engaged InMobi to help drive app installs and increase their App Store ranking.
解决方案
As part of their broader marketing plan for the Talking Gremlin app, Fiplab ran both display ads and text ads, targeted at iPhone and iPad users across the InMobi network. The iPhone app reached the number one slot in the iTunes U.K entertainment chart and 6th overall in the free chart. The iPad app broke into the Top 20, achieving the number 11 overall spot.
目的
Drive downloads & increase app store rank
解决方案
Text and display ads
瞄准
iOS device users
平台
iPhone & iPad
结果
Anirudh from Fiplab said, “Achieving the top spot on the AppStore had a significant impact on driving our organic downloads. Once you’re on the charts it’s easier to sustain your position through a combination of organic downloads and advertising. InMobi was a key partner in our success and we plan to continue working with them.”
