As the marketing community goes back to their drawing boards to plan for bigger and bolder dawn in 2021, it’s a great idea to look back, and learn what worked for brands in the year gone by. This is exactly what the Internet and Mobile Association of India did as they hosted the India Digital Awards, a program that celebrates the best and boldest work in a digital-first India. We were thrilled to have received 7 key awards across multiple categories for our various unique campaigns.
Wondering what it takes to build an award-winning campaign? You can check out our case studies below:
1. KreditBee: Bringing Dreams to Life
Gold - Best Lead Generation Campaign through Mobile
Silver - Best execution of performance campaign
You can learn more about the success story here.
2. Kingfisher #StayAtHome
Gold - Best use of AR/VR in Gaming/Gamification
Bronze - Online Interactive Marketing
You can learn more about the success story here.
3. Kia Sonet Voice-Enabled Campaign
Gold - Online Interactive Marketing
4. Meesho Empowers Women to start their Business with Zero Investment
Bronze - Best Lead Generation Campaign through Mobile
You can learn more about the success story here.
5. Mondelēz helps Cadbury lovers unlock a sweet surprise
Bronze - Online Video
You can learn more about the success story here.
Click here to check out all our success stories.
17
February
Every year, the test Mobile Marketing Association gathers the best and brightest in mobile advertising and marketing to celebrate the very best campaigns, ads, agencies and more. And at the 2020 Smarties for the Middle East and North Africa, InMobi won big. Not only did InMobi-led in-app advertising campaigns capture five awards, but InMobi was awarded the coveted Technology Enabler of the Year Award as well.
At the event, which took place on Tuesday, February 10 at Five Palm Jumeirah Dubai, InMobi captured the following awards:
Gold - Promotion - RAK Foodie App (RAKBank)
Gold - Location Based Services or Targeting - RAK Foodie App (RAKBank)
Silver - Location Based Services or Targeting - Etisalat Waselgo (Etisalat)
Silver - Lead Generation/Direct Response/Conversions - Etisalat Waselgo (Etisalat)
Silver - Product/Services launch - Etisalat Waselgo (Etisalat)
Industry Award - Technology Enabler of the Year
“These awards are testament to the hard work and expertise of our teams to bring these amazing campaigns to life,” says Andy Powell, Commercial Director, EMEA for InMobi. “A huge thank you to our partners who made this possible: UM Worldwide MENA, RAKBANK, Initiative and Etisalat.”
“This is yet another fantastic example of stellar collaboration, spanning across multiple geographies and timezones - one of the many things I love about InMobi!” says Manoshi Bhattacharjee, InMobi’s Head of Telco, Travel and BFSI - META. “Also excited to note that these were our first-ever awards for Telco and
15
October
InMobi, in partnership with tech-giant LG Electronics, recently bagged the top prize at the 2019 MMA India Smarties Awards from the Mobile Marketing Association (MMA). The awards, an annual event organised by the leading global trade association for the mobile marketing industry, honors innovation, creativity and in-app advertising.InMobi won the India MMA Smarties award for Best Brand Experience in the Mobile Rich Media category for the “LG ThinQTM-ing” campaign. The campaign, embodying LG’s philosophy, created an immersive & interactive experience keeping the brand at the core to get mobile consumers “ThinQTM-ing” with Augmented Reality. Abhiral Bansali, Product Head at LG shares, “InMobi’s expertise in building highly engaging, mobile-first experiences is critical for brands like LG. We are glad to be partnering in a first-of-its-kind innovation to leverage the potential of mobile to its fullest.” Click here to grab your copy of the complete case study of InMobi’s award winning LG campaign.
14
October
InMobi has kicked-off the awards season with two stellar wins at the Mobile Marketing Association's Indonesia Smarties 2019. As the only global awards programme in mobile marketing, the Smarties celebrate innovation, creativity and success across the mobile marketing ecosystem. InMobi was recognized for its best work with Nestle Bear Brand, Nestle Wyeth Nutrition and Mindshare Indonesia. InMobi won 2 coveted awards after having received 9 nominations across 5 categories.With Nestle Bear Brand & Mindshare, InMobi bagged Best Mobile-Native for Bear Brand’s Mobile Journey to drive “Good Intentions” NIAT MURNI. This campaign is a great example of native mobile ad implementation - both display & video, for maximising impact. With Nestle Wyeth Nutrition & Mindshare Indonesia, InMobi excelled in Relationship Building & CRM for Nestle Wyeth’s “Cara Pintar Mam” Campaign. As increasing the loyalty of customers gets tougher with each passing day, this campaign built & managed consumer relationship using sharp-targeting programmatic technology. Click here to check out complete case studies.
21
December
As a marketer, you cannot ignore the power of mobile. But, do you know how to best leverage the myriad possibilities it offers your brand? With #MobileMonday, we bring to you stories of how the biggest global brands are winning customers on mobile. Check out the best of innovations by marketers in our 2018 throwback. Follow
InMobi on LinkedIn to receive more updates on #MobileMonday.--------------------------------------------------------------------------------------------------------------------------------------------------------------
#1
L'Oréal Paris India: Beauty for all - Retail Consumer Experience in your palm!
6 awards: MMA Smarties India - Most engaging mobile creative, MMA Smarties APAC - Best use of AR/VR, Maddies - Excellence in Innovation, India Marketing Awards - Customer Experience on Mobile, Mobexx awards - Excellence in rich media campaign, Mobexx awards - Excellence in AR/VR
For over 200 years, L'Oreal - the iconic beauty brand, has provided affordable luxury to those who demand excellence. The brand has further cemented its cult status through its partnership with Cannes, the legendary French Film Festival. While many Indian Ambassadors including Aishwarya Rai and Deepika Padukone, have walked the red carpet, women across the subcontinent couldn't help but feel disconnected from the excitement and glamour oceans away. The brand knew it was time to create a unique and immersive experience for their consumers. The brand launched a mobile-first ad campaign that utilized augmented reality to encouraging users to Get Deepika's red carpet look. This brought retail experience in the consumer’s palms.
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#2
Diageo India:
3
10
September
InMobi has been nominated in 4 categories at the MMA India Smarties 2018 - the world's only global mobile marketing awards program honoring innovation, creativity, and success. The shortlists are in recognition of InMobi’s leading work with brands such as Diageo, Ultimate Ears and L'Oréal in India and helping them achieve their marketing objectives through mobile. InMobi has been nominated across a number of categories including Mobile Video, Location and Innovation.
InMobi nominations at the MMA India Smarties 2018
Brand
Diageo India
L'Oréal
Ultimate Ears
Awards Category
●Location Targeting●Mobile Video
●Most Engaging Mobile Creative
●Product / Services Launch
The award winners will be announced at the MMA Smarties to be held in Mumbai on Sep 28, 2018. Earlier this year, InMobi was listed among the top global technology providers in the MMA Smarties Business Impact Index 2017.
Take a look at our innovative work with leading brands in India:
Diageo battles the menace of drunk driving in India
Brand Name: Diageo India
Nominated Categories: Mobile Video and Location Targeting
McDowell's No.1 - #Jointhepact from InMobi on Vimeo (The Diageo campaign was in partnership with Mindshare India.)
L’Oreal delivers retail experiences to consumers in their palm!
Brand: L'Oréal Paris India
Nominated Category: Most engaging mobile creative
L'Oreal India: Beauty for all - Retail Consumer Experience in your palm! from InMobi on Vimeo
Ultimate Ears leverages mobile to launch WonderBoom in India
Brand: Ultimate Ears (Logitech India)
Nomination Category: Product/Services LaunchMillennials, Indians,
06
June
Between 2018 and 2022, mobile is expected to go from accounting for just over a third of all media ad spending to almost half. But, even though brands and agencies are spending more money on mobile advertising doesn’t mean they’re doing it right.Recently, mobile marketing news outlet Lovely Mobile News embarked on an effort to find the very best campaigns from 2017, and to highlight the top players in mobile marketing today to show what mobile marketing done right looks like. We are very honored that two campaigns we were involved with last year won coveted Gold awards, and another was awarded Silver!Gold: Lovely Use of LocationIn one of the Gold campaigns, we were working with Leo Burnett and Starcom to help Samsung Poland deliver highly targeted ads to smartphone enthusiasts. As part of this effort, ads highlighting the waterproof nature of the Samsung Galaxy S7 were displayed whenever it was raining by where the person was, or ads about the device’s battery and charging capabilities were shown when someone’s own smartphone battery was low. Smartphone enthusiasts even received this kind of messaging when taking pictures in low light or when they were running low on available memory. Through this kind of highly targeted and personalized advertising, the team reached 600,000 smartphone enthusiasts. While average click-through rates (CTRs) for the campaign were around 3.74 percent, they reached over 8 percent at one point. In totals, the ads within the campaign
22
May
Over the past six years, CNBC has announced the Disruptor 50, an annual list of private companies that are shaking up the landscape and threatening the status quo in their respective industries. Many of these companies have continued to innovate in and change their industries.
This year, the CNBC Disruptor 50 list for 2018 includes InMobi. Now in its 10th year, InMobi has continued its investment and commitment towards innovation and quality with a mission to deliver next-generation technology to disrupt the mobile advertising and marketing industry.
“We’re honored to be featured on CNBC’s Disruptor 50 List as this further validates InMobi’s mission to disrupt the mobile advertising and marketing industry through innovation,” said Naveen Tewari, Founder & CEO at InMobi. “InMobi is revolutionizing the adtech and martech industry through our initiatives in artificial intelligence and machine learning, which sit at the company’s core. Innovation and transparency isn’t something that can be done once - it constantly evolves over time through advances in technology and we embed this into the heart of everything we do.”
Advertising technology is in a transformative phase right now. InMobi has been disrupting adtech and martech in part through our commitment to trust. We believe in, and facilitate, honest advertising through radical transparency, industry-leading quality and verifiable and trustworthy measurement. As the landscape grows and as consolidation continues apace, our position as one of CNBC’s 50 Most Disruptive Companies in the world puts us in
08
January
As the new year begins, marketers are not only reviewing the effectiveness of the campaigns they created in the past year, they are also building their strategies for 2018. With mobile accounting for the second largest spend across ad channels, it is vital to consider the crucial role it can play in a campaign. In this 3 part blog series, we discuss how marketers can make the most of this pervasive medium in the new year. Make the most of mobile first features and technologies. As the capabilities of mobile continue to advance, it is important that marketers make most of these features. Be it through the use of Augmented Reality, Vertical Video or Gyroscopic Technologies, mobile enables marketers to reach audiences in an exciting and brand new manner. By leveraging the extensive features mobile has to offer, a marketer can effectively break away from the clutter and ensure that their campaign outperforms pre-set key performance indicators. Below are two examples of award-winning campaigns which made the effective use of mobile first features. Coke Break APAC Smarties: Bronze, Native.Coke desired to differentiate themselves in the overcrowded teas and juice-based drinks market in Cambodia.Through the use bespoke targetting capabilities, Coke reached the youth at “slump times” - times when people were tired and low on energy. They reached audiences near universities, offices and cafes with an innovative ad unit that simulated a video call from a popular youth icon, who nudged
24
November
There’s no doubt that mobile devices play a huge role in the way we consume sports. Brands are always finding unique ways to leverage sporting events to connect and engage with their target audience. One such brand that truly capitalized on the power of mobile was Samsung who successfully sealed their association with the Rugby World Cup through this campaign.
The success of the campaign was further cemented when it was
recently awarded a Gold and a Silver in the in the ‘Mobile Video’ and ‘Innovation’ categories respectively in the prestigious Mobile Marketing Association (MMA) UK and EMEA Smarties™Awards
A Sneak Peek into the Campaign
During the Rugby World Cup in the UK, with patriotism running ripe, Samsung found an opportune moment to evangelize their partnership with the England Rugby and stand out as a proud sponsor of the host nation team. Through this partnership, Samsung was looking to drive brand affinity, and in the long term brand love. The primary objective was to drive views of the ‘The Samsung School of Rugby video’, a series of football lessons presented in a light-hearted manner, amongst the “Big Eventers”.
Why Mobile?
Samsung hypothesized that mobile usage spikes during sports games because viewers tend to dip in and out of action. This meant that Big Eventers were likely to view their mobile devices during games. In addition, Samsung had fantastic video content and wanted to present this content through an
30
September
InMobi in partnership with Mindshare and Unilever was recognized at the MMA Indonesia Smarties for its work across Location Targeting, Innovation, and Product & Services Launch categories. Here’s a sneak peek into the winning campaigns: Rexona Streetview
Gold Award for Location-Based Campaign
Gold Award for Innovation Rexona, Unilever's top deodorant brand was launching a new and improved product, Rexona Antibacterial Defense in Jakarta, Indonesia. With an active anti-bacterial ingredient, this product provides instant protection against body odor. Rexona targeted 18 - 35 year old males at dusty crowded areas during the evening hours with the help of location, audience persona and time targeting to communicate with users that Rexona could help them feel refreshed after a long commute. A rich media ad unit incorporating augmented reality technology was created, giving users a complete 360-degree view of the bus stop they were approaching. Using advanced location targeting, Rexona was able to pull up 360-degree google images with the same lat-long as the user's current location. Through the 360-degree view, users could truly experience the moment and also understand the need for the Rexona Antibacterial Defense. This ad experience, nudged 13,000 users to download the coupon code and actually buy the newly launched product indicating that the campaign successfully grew top-of-mind awareness of the all new Rexona Antibacterial Defense. Ponds Acne Popcorn
Silver Award for Innovation
Silver Award for Product & Services Launch Ponds wanted to relaunch Ponds Acne 10-in-1 Solutions showcasing its superior product & breakthrough
12
May
“[An artist is].... one who is building things. Some with a brush. Some with a shovel. Some choose a pen” - Jackson Pollock
... and some choose pixels and a 5” glass screen.
Mobile ads aren’t just art. They showcase the wonderful confluence of art and science; the marriage of scientifically-backed persuasion with artistic communication. Great mobile ads don’t just look pretty; they grab consumers’ attention and proceed to both inform and entertain.
Introducing InFocus by InMobi, a quarterly showcase for remarkable mobile brand creatives. We want to cast the spotlight on the virtuosos that produce aesthetic, thought-provoking, and engaging brand creatives that consistently delight consumers. Our top creative folk have put their heads together to showcase one outstanding creative, along with several other top units that have run in Europe on the InMobi network.
And so, without further ado, the winner of the very-first InFocus by InMobi is...
…
Zenith Optimedia UK, M&C Saatchi, and NatWest UK
Zenith, M&C Saatchi, and NatWest brought their A-game by creating an engaging and colourful multiple-choice quiz, using the InMobi platform. With the lovely Rachel Riley as quiz-host, the rich-media experience educated users about financial trivia in a fun, informative, and memorable way.
The other great brand creatives that our jury of creative directors picked were:
Initiative Media Warszawa and Orange Polska
Initiative Media Warszawa put on a cute-suit for NJU Mobile / Orange Polska with a beautiful labyrinth-based gamified ad. With the
26
November
Hackathons are a thing of madness. With crazy coding, dangerously delightful designs and insane just-might-work ideas, the
24-hour TechCrunch Bangalore hackathon on November 14, 2013 was no exception. This particular hackathon was led by Ashish Sinah, CEO and Founder of NextBigWhat, “India’s Biggest Platform For Technology & Entrepreneurs.”
500 hackers – bringing skills of design, development and
product management – packed into a crowded ballroom in the gorgeous
Vivante by Taj hotel. The final products ranged from creative to useful,
innovative to hilarious, yet all reflected the common pure ingenuity
that ignites when spark-powered minds come together to create.
One of two winning teams, Decipher and Serial Hackers,
included InMobi’s Senior Architect, Inder Singh (seen rocking his InMobi
sweatshirt in the photo above) and Ritwik Saikia. They created Ginni, a
wireless tag that pairs objects like a purse with one’s smartphone, so
that the owner is notified if the object is moved outside of bluetooth
perimeter.
“We wanted to solve a problem with a device at an affordable price,”said Singh to
The Times of India.
Inder has worked at InMobi since 2011. As a Senior Architect he works for the team tackling all things
Hadoop. He has been focused on building data platforms adhering to the InMobi data scale.
Ritwik recently joined the data platform team at InMobi to
work on some of the most challenging data problems He has worked as an
enterprising entrepreneur for the last two years after multiple tech
26
November
The past couple weeks, InMobi has shouted a lung-topping
THANK YOU! for multiple awards and acknowledgements that have come our
way. We’re ecstatic to announce the following awards.
1. InMobi named Best Ad Network in the UK
InMobi was awarded the title of
Best Advertising Network for the third year in a row at the ME Awards 2013, presented by Mobile Entertainment.
There to accept was the InMobi+London team dressed up in their finery
and smiles, ready to accept the gleaming trophy. InMobi joined the ranks
of companies like Somo for Audi and EA accepting awards that vibrant
night at the
Royal Garden Hotel. This was the eighth year for the ME Awards.
2. Phalgun Raju of InMobi awarded Women Super Achiever Award
World Women Leadership Congress & Awards (WWLCA)
is prepping for their February 2014 event in Mumbai. In attendance this
year will be Phalgun Raju, Vice President & General Manager, Japan,
Asia Pacific, Brand Business at InMobi, who has been awarded the Women
Super Achiever Award.
Phalgun meets and exceeds the definition of the the Women
Super Achiever Award as it reads, “Outstanding Women Professionals who
have the vision, flair, acumen and professionalism to demonstrate
excellent leadership and management skills in an organization, making
changes and achieving results”.
Earlier this year, Phalgun was named one of the
top 28 most powerful women in mobile advertising by Business Insider.
3. Naveen Tewari, CEO of InMobi, receives Distinguished Alumnus Award
InMobi CEO and Founder, Naveen Tewari,
Last week saw the first ever Mob-Ex Awards in Singapore, leading the celebration of the countrys vibrant mobile marketing scene. Organised by Marketing Magazine and held in the prestigious Four Seasons Hotel, it was definitely a night to remember for the worlds largest independent mobile ad network. Four campaigns made by InMobi stellar Creative Services team in Singapore made it through as finalists across a number of categories, totalling ten nominations. The campaigns nominated were: Unilever Dove Hairfall with Mindshare, Singtel MioTV with MEC, Samsung Galaxy Camera Reborn with Starcom, and Starhub TV Anywhere with Mindshare. InMobi won awards in Best Mobile Ad Solution, Best In-App Advertising, Best Direct Response, Original Mobile Content and Use of Mobile Channels: in the In-App Advertising category we were in both the silver and bronze spots - a testament to the great creative work of our Singapore team. Phalgun Raju, Vice President & General Manager of the India, Southeast Asia, Hong Kong and Taiwan region indicated, These multiple awards in multiple categories is a huge win for our Singapore team and testament to our creative services team and capabilities using the InMobi Sprout technology. Our ability to deliver award-winning, high quality rich media through Sprout is a huge differentiator for us. Impressively our wins were more on the app side rather than ad side, meaning that we won across a number of categories in which an app would usually take the gold. We also
After being voted the number one mobile ad network in Malaysiaand scooping three MMA Smarties in October for excellence in mobile advertising, we have been given yet another prestigious accolade! Yesterday evening was the seventh Mobile Entertainment awards held in London at the Royal Garden Hotel. The glitterati of mobile were out in force and the awards ceremony opened with a tribute to Gangnam Style, which included an appearance from our very own InMobian Charles McLeod. We were absolutely thrilled when we heard that we were shortlisted for the prestigious awards. So it comes as no surprise that there was a huge roar from the InMobi team when it was announced that for the second year in a row we were to be crowned the Best Mobile Ad Network. At five years old, the InMobi ad network has a global footprint covering 165 markets, reaching 40% of the world's smartphone users. We have 578 million global mobile users and reach over 25,000 sites and apps. In the UK we recently brought InMobi AudienceID to market. Utilising GSMA Mobile Media Metrics, InMobi has integrated its publisher database with ComScore data, allowing advertisers a mobile-first opportunity to target campaigns by vertical, demographic and audience. Our global advertising network provides mobile advertising solutions to all areas of the mobile ecosystem, including rich media ads at scale, insight based performance advertising and superior targeting capabilities through InMobi AudienceID. We work with developers to help them monetise their
InMobi has been honoured with three campaign nominations for the MMA Smarties taking place in New York. Nominees will be recognized at the MMA Smarties Global Awards Gala, which will cap off SM2 MMAs inaugural two-day Mobile Marketing Conference and Expo in New York City during Advertising Week.
Dove Hair (Unilever)
1. Brand Awareness - Dove Hair (Unilever Singapore Pte Ltd) InMobi and Mindshare Dove Hairfall Rescue Mobile Campaign" Singapore/APAC
KIA Motors
2. Global Mobile Campaign - KIA Motor Innocean Worldwide & InMobi Kia Motors Euro 2012 campaign
Our campaign entry is a world first for Mobile advertising; its innovation is not only in its execution but also how we used technology to drive consumer engagement, response and sales. The creative variations of the campaign included 63 different banners and 73 different landing page URLs, thus creating the worlds biggest mobile ad date to date, targeting 16 markets in 14 languages.
InMobi Research
3. Global Academic of the Year - Best Research or Insight Mobile Media Consumption Study The mobile media consumption study was created to help understand changing media consumption and usage behaviors of mobile users in a representative set of high growth markets. Going beyond media consumption behavior, the study demonstrates the importance of mobile for marketers and in the purchase decision in all markets. Receptivity to mobile advertising is high across the board, and respondents claim its influence throughout the purchase funnel, including influence on in-store and mobile purchases. In the vast majority of
The 34th annual Loerie Awards along with Creative Week takes place in Cape Town, South Africfrom 15 to 23 September. The Loerie Awards aims to recognize, reward and foster creative excellence in all areas of brand communication, and of course there are also some fantastic parties during the week! From 2012, the Loerie Awards have included new category to now not only cater for South Africa, but the Rest of Africand the Middle East. Cape Town is going to be busting at its seams as Agency and Brand heavy weights arrive from all over the World for the planned activities, check out the line up here: http://www.creativeweekct.co.za/ There is category for Internet, Mobile and Interactive Communication at the Loerie Awards, but Africis only beginning to see Rich Medicampaigns that warrant recognition, many Agencies may have missed the deadline, and its difficult to get ticket to the Awards evening. Considering all of this, InMobi have teamed up with Mobile Monday Cape Town to host an event on 17 September that will showcase some of the most awesome mobile marketing campaigns created by some of the top digital agencies in Africa. Sign up to attend here: http://momoct-inmobi-eorg.eventbrite.com/
Last night, the Australian media industry came together in Sydney to celebrate the best that the local mobile community has delivered. We are very excited to announce that the InMobi team has won 2 awards in the Mobile Advertising categories for "Best Multi-Channel Integrated Marketing Campaign" & "Best Use of Mobile Media in Advertising" for the Nokia Lumia HTML5 campaign. The Nokia Lumia entry used state of the art HTML5 rich media technology using our Sprout platform, and is a truly unique and innovative campaign that has leveraged all the benefits that mobile advertising offers. To view the campaign, click here Well done to everyone involved in the campaign from InMobi, Carat and Nokia. An awesome result! This is our first award in the region and we look forward to building award winning mobile creative in the coming months and years to come
July was the month of Awards for InMobi. First, we were awarded the 3rd Asia's Best Employer Brand Award 2012 byWorld Human Resource Development Congress to recognize the valuable contribution and culture InMobi is making to be the most sought after Employer in the region.The final award-winning organizations were exemplary in learning and development initiatives, communicated distinctiveness in employee hiring, had excellent training and retention practices, as well as displayed continuous innovation.Over 200 senior leaders in APAC attended the award ceremony. InMobi Southeast Asi(Singapore) received this award along with top APAC employer brands including HTC, L'Oreal, Starbucks and Microsoft. Phalgun Raju (GM, Southeast Asia) was on hand to receive the award on behalf of InMobi. In her own words ""It is great honor to have InMobi recognized as top employer of choice in this region based on our culture and environment we have cultivated. As we are growing rapidly regionally, we are continuing to attract the very best talent in the industry based on our reputation as an employer and opportunities to make big difference and contribute to the InMobi story." This was followed by the Achievers and Leaders Award forPhalgun. CMO Asiand Asian Confederation of Business awarded her the Achievers and Leaders Award to recognize her outstanding business leadership. This award is given to thosewho havehad tremendous achievements in their respective professional fields and aremaking difference.These are regional awards endorsed by CMO
During June the InMobi Vice President and Managing Director for Africa was nominated as one of Africa's most successful women by Forbes, and was also nominated by Kenya's Business Daily to their annual Top 40 under 40 awards. This is in addition to an earlier nomination in 2012 by the World Economic Forum to their Young Global Leader awards. Isis, has been working in the media and technology industries for over 10 years, and held previous positions at MyJobsEye, Google and MTV Networks Africa. After working at MTV, Isis joined InMobi, the world's largest independent mobile advertising network, to head up the Africa region. In Africa, InMobi has offices in Kenya and South Africa. When asked about her fascination with this industry, she said “I find media and tech to be the most exciting and challenging industries in Africa. This is where the level and speed of innovation is at its highest; when it comes to media, the continent is experiencing the same paradigm shift facing global media houses. They are grappling with how to engage with and monetize increasingly fragmented audiences who are consuming media through digital channels including mobile. Technology is an enabler for things to progress and move forward and it is inspiring to see the projects developers are working on in the technology hubs in Nairobi, Lagos and Cape Town. It is great that InMobi can play a pivotal part in monetizing many of these projects given
Message to media planners: mobile = touchdown! InMobi's Super Bowl survey shows viewers were highly engaged on their mobile devices during the game, proving mobile advertising plays a critical role in an effective Super Bowl advertising strategy. Highlights: 1. Nearly twice as many respondents used their phone during the first half of the game compared to the second half. 2. 39% used their mobile devices in response to watching a commercial during the game to:
Look up product information
Re-watch a commercial
Discuss and comment on commercials
3. 30% said they used their mobile devices the most during commercials 4. 45% estimated time spent during the game at 30 minutes or more Lessons learned:
The Super Bowl may be TV's biggest advertising event of the year in the U.S., but mobile is truly a force to be reckoned with.
If you are trying to engage with mobile users, do so during the first half of the game.
Super Bowl viewers use their phones during the game, and spend a significant amount of time doing so.
Everyone wants to break in to the top ten of the Android app store. It's one of the most coveted positions because it shows other users just how good your app is. It also increases visibility, which leads to more downloads, which leads to more revenue. So, the question I'm often asked is: "how many downloads do I need to get to hit the Android top ten?" The answer is simple.... It's just 17. Of course, that's only if you want to be in the top ten paid-for cookery widgets in the Tuvalu app store. Have a bit more ambition than that? Ok! Here's what you need to know.
Android Metrics
There are around 200 separate metrics which go in to a Google Marketplace ranking. Google are always tweaking the algorithm which determines where your app is in the rankings. Remember, each country has its own ranking system. Just because you're big in Japan, it doesn't mean you'll be top of the pops in France. The big metrics which have the most affect are...
Velocity
Has your app experienced a sudden and sustained increase in downloads? As you can see, this app hasn't had a huge amount of download - less than 50,000. What it has managed is a sudden growth which has been sustained for a few days. That can be enough to propel your app up the charts.
Ratings
Is your app well rated? This doesn't mean "no low ratings"
The Mobile Marketing Association presented InMobi with an Innovation Award at the 7th Annual MMA Awards Ceremony in Los Angeles, California earlier this month. The award was given in recognition of InMobi's innovative and pioneering 3D ad campaign, created to promote the launch of the Samsung Galaxy SII smartphone in July. Built for full-service agency Starcom Media Vestusing award-winning 3D technology from Cooliris, the ad used innovative lighting, shading, parallax and motion effects to create a truly immersive, interactive and memorable experience, and was delivered across InMobi's extensive global ad network to achieve the maximum possible impact.
We are delighted to announce that last night the London team won the prestigious ME Award for Best Mobile Ad Network of the year! The team triumphed on night to take the award, a wonderful accomplishment. The team is thrilled and would like to say a big thank you to all of our customers and partners for their continued support. We are geared up to make an even bigger splash in 2012!
Congratulations to InMobi and Starcom for winning the Mobile Marketing Association EMEA Innovation Award. We are so excited to have won this award in recognition for our work in delivering what we believe to be the world's first 3D Mobile Ad Campaign. We worked in collaboration with Starcom Mediavest and Cooliris to produce a truly innovative and pioneering campaign to launch the Samsung's Galaxy S II. We are looking forward to the next challenge, and hope to work with many more brands to develop immersive Rich Media campaigns that are talked about all over the globe. The award was presented to a very happy InMobi team at last night's 7th Annual MMA Awards Ceremony in Los Angeles. Special thanks to Starcom Mediavest for their continued support.
We're excited that InMobi is listed as one of the top 10 contributors to the Apache Hadoop project, along with such well known silicon valley companies like Facebook, LinkedIn and even Apple. An achievement like this is only possible because of our entire team of rock-solid datplatform engineers. I want to thank all of you for you hard work.Open source software is the foundation of most of our engineering stacks and it plays big role in InMobi's success. It's fundamental to how we can build system that can serve 47.3 Billion impressions month! InMobi also believes in giving back to the community. Things like this are not just feel good moments for the team, but they motivate us to do even more, to go that extrmile. The most rewarding moment comes when an engineer contributes line of code, and the whole community sees it and benefits. We will continue to increase our contributions to the project and help grow the entire ecosystem.
A BIG CONGRATS to the InMobi Team for being named The Best Mobile Ad Network at the 2011 MOBI Awards, presented by DigiDay. We are extremely honored and excited about this news and cannot be more thrilled to share this with all our partners and advertisers. One of the pillars behind the success of InMobi is our commitment to providing the best mobile advertising solutions, and winning this award only makes us want to challenge ourselves that much harder to continuing our innovation in mobile advertising as well as exploring new frontiers in the mobile ecosystem. A big thank you to all our advertisers and partners for their continued support. Without them, we wouldn™t be where we are today. http://www.themobiawards.com/Finalists/
For a complete run down of all the winners from our hackathon last Saturday please check out the Ansca Mobile blog here. Thanks again to everyone who attended and participated. It was a truly amazing event, and we had a lot of fun. Here are some great, first hand accounts from Corona users who participated:
"Put it out there!" - Corona Hackathon 2011
My Biggest Win from the Corona SDK Hackathon
Corona Hackathon
Here is a video recap of Saturday's Hackathon extravaganza:
Recently InMobi's own Naveen Tewari was named by his peers and Mobile Entertainment as one of the top 50 most influential executives in the industry. The recognition is gratifying for all of us at InMobi and worth shouting about after a pivotal year for us all in 2010. Naveen and InMobi join an amazing list of leaders from companies such as Facebook, Twitter, Apple, Amazon, QualComm, Zynga, EA, Nokia, and Google to name a few. Between flights and meetings, I caught up with Naveen to answer just a few questions.
What is most exciting for you about the recognition?
It's about InMobi. The company as a whole. We've all worked incredibly hard and are lucky enough to have thousands of clients supporting us globally. As we began 2010, we were not even launched in Europe, the US, or Japan. It's obviously gratifying for me as the CEO, but mostly its about the recognition of InMobi as a leading global player for the 200 people around the world who executed so well in 2010.
Tim mentions œa series of astute moves. Tell us about them?
I would mention three key elements. First, our people. We have the best and brightest talent executing every day in every region of the world. It makes a huge difference in our ability to penetrate new markets. Second, our technology. We have built truly scalable mobile technology that allows us to scale quickly. Finally, we have maintained laser focus on
