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InMobi 洞察

欢迎来到 InMobi洞察,它是我们移动广告领域的趋势洞察门户。我们基于采集自移动设备的消费者问卷调查,同时结合我们覆盖200个国家和地区的广告平台上采集的数据,为我们的客户提供行之有效的行业洞察。

您可以从这里创建您自己的信息图谱、比较来自不同国家的数据、或下载我们最新的调研报告。

创建您自己的信息图谱

31

August

InMobi’s Global State of App Performance Marketing Survey Results Are Out

Mobile app marketing has come a long way over the last few years. Today, app marketing goes beyond mere user acquisition to include a wide array of techniques that span the entire customer journey from acquisition to retention and conversion....

发布于 August 31, 2017
Shamala DN

21

August

How to Write the Perfect End Cards for Maximum Mobile Engagement

Consumers are increasingly using their mobile phones to work and play, and brands and retailers are responding to this behavior with mobile advertisements. According to eMarketer, in 2016, mobile advertisers spent $46 billion on ads. More than half of that money, $24 billion,...

发布于 August 21, 2017
Joel Kirk , Marketing Manager, North America

15

August

How to Repurpose Your TV Commercial for a Mobile Video Advertisement

Traditional television is quickly becoming an outdated medium thanks to the rise of mobile technologies. According to Google, YouTube reaches more 18- to 49-year-olds in the United States than any cable network . More than half of the traffic is from...

发布于 August 15, 2017
Joel Kirk , Marketing Manager, North America

11

August

Mobile Usage — And Mobile Video Advertising — in North America is Growing [2017 Report]

According to a recent North American Insights report by InMobi, mobile device usage has exploded over the past few years. Consumers are using their smartphones, tablets, smart watches and other on-the-go devices for everything from shopping to watching media and...

发布于 August 11, 2017
Joel Kirk , Marketing Manager, North America

09

August

Can You Retarget on the Mobile Device?

Updated June 28, 2019. Absolutely! Retargeting is totally possible on mobile, but is probably more complex than retargeting users on desktop. For the uninitiated, retargeting is the ability to serve ads across the web or in apps based on past user behavior...

发布于 August 09, 2017
Rajesh Pantina , Head of Marketing, Asia Pacific

08

August

​Back to School Advertising: Important Mobile Video Trends for Retailers

Back-to-school time is just around the corner, which means that brands and retailers need to start ramping up their advertising to parents. It is a period when a typical family will spend hundreds of dollars on goods and companies are...

发布于 August 08, 2017
Joel Kirk , Marketing Manager, North America

07

August

Ad Viewability Trends: Top Insights from the IAB Mobile Symposium

Consumers are increasingly relying on connected mobile devices in their everyday lives. And during the IAB Mobile Symposium last month, we learned that mobile video advertising viewability is crucial for advertisers in 2017. In 2017, U.S. adults are expected to spend 1.5...

发布于 August 07, 2017
Team InMobi

04

August

TrulyMadly Chooses InMobi As Their Ad Monetization Partner

Dating app TrulyMadly has entered into an exclusive partnership with InMobi for ad monetization. The dating app, in partnership with InMobi, intends to help advertisers amplify their reach on mobile using a varied range of ad formats including native, interstitial...

发布于 August 04, 2017
Team InMobi

02

August

Doing Mobile Video Right Vlog – Part 1 Programmatic with Kayla Wilson

Part 1 of InMobi’s doing mobile video right vlog is now live, with InMobi’s Director of Programmatic Partnerships, Kayla Wilson, talking about the in-app latest trends and emerging standards, in mobile programmatic video. Check out our latest vlog below: ...

发布于 August 02, 2017
Joel Kirk , Marketing Manager, North America

31

July

How to Measure Mobile Video Viewability (Without Slowing Performance)

The advertising industry has seen an explosion of mobile video consumption in recent years. In fact, mobile represents 93% of users’ time consuming media on connected devices — such as cell phones, smart TVs, and tablets — according to a 2016 eMarketer study. We...

发布于 July 31, 2017
Joel Kirk , Marketing Manager, North America

16

February

Top 2017 Mobile Advertising Trends in Indonesia

2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life. ...

发布于 February 16, 2017
Team InMobi

04

January

InMobi Yearbook 2016 : A year in review

We are delighted to share with you the first annual edition of the InMobi Yearbook! This yearbook captures 2016’s key mobile advertising developments, changes in the industry and highlights how these changes will shape the coming year. Advertisers and publishers...

发布于 January 04, 2017
Pooja Kalloor , Sr. Insights Analyst

28

September

How Sports Impact Smartphone Usage and Mobile Ads

This post first appeared in Modern Marketing Exchange Sports has always evoked passion amongst fans. Whether it’s baseball, tennis or soccer – watching a live sports game brings with it an unparalleled experience, intensified only by the presence of smartphones....

发布于 September 28, 2016
Pooja Kalloor , Sr. Insights Analyst

28

September

Mobile Programmatic Set To Be a Game Changer, Despite Hurdles

This post first appeared in EContent In the march towards automation, greater control and transparency, more advertisers are opting for programmatic buying of digital impressions than ever before. Be it banners or video campaigns, the ability to cherry pick which...

发布于 September 28, 2016
Tanvi Kapoor , Director - Product Marketing

30

August

Back To School Shopping 2016 Insights

As we gear up for yet another school year, parents and kids are shopping for books, backpacks, uniforms, and gadgets. Back-to-school is the second largest shopping season of the year with sales expected to total $828.81 billion in 2016, up 2.6 percent year-over-year,...

发布于 August 30, 2016
Shamala DN

26

August

Developer Economics Report: The State of the Developer Nation Q3 2016

We’re happy to announce that our friends at VisionMobile have just published the State of the Developer Nation report for Q3 2016 - the latest trends in the developer economy which you helped shape! The report includes insights and analysis...

发布于 August 26, 2016
Irene Herranz , Head of Global Developer Marketing

16

May

Mobile Media Consumption in Vietnam [Infographic]

More insights on Mobile Media Consumption in Vietnam is available in this report

发布于 May 16, 2016
Team InMobi

08

February

2016 State of Mobile App Developers

The InMobi Insights team is excited to release the first State of Mobile App Developers 2016. We undertook a survey of mobile developers across the world in an attempt to understand the ever growing ecosystem better. The Mobile app developer survey 2016...

发布于 February 08, 2016
Shamala DN

15

December

‘BLOCKERGEDDON’ – How To Thrive in The New AD Blocking World

Does the rise of ad-blocking tech spell doom for ad monetization in mobile? In a word, no, says Amit Gupta, Co-Founder & President-North America of MEF Member InMobi. By now you’ve heard of iOS9’s launch of content blocking technology ( ...

发布于 December 15, 2015
Amit Gupta

05

November

Introducing User Opt-In Video Ads on InMobi Exchange

Attention, brand marketers! It’s the Holiday season and we are excited to present to you a way to spread the cheer with video ads your users will love. Video viewing on the mobile phone is exploding globally with estimates...

发布于 November 05, 2015
Tanvi Kapoor , Director - Product Marketing

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