31
August
Mobile app marketing has come a long way over the last few years. Today, app marketing goes beyond mere user acquisition to include a wide array of techniques that span the entire customer journey from acquisition to retention and conversion....
21
August
Consumers are increasingly using their mobile
phones to work and play, and brands and retailers are responding to this
behavior with mobile advertisements.
According to eMarketer, in 2016,
mobile advertisers spent $46 billion on ads. More than half of that money, $24 billion,...
15
August
Traditional television is quickly becoming an outdated medium thanks to the rise of mobile technologies.
According to Google, YouTube reaches more 18- to 49-year-olds in the United States than any cable network . More than half of the traffic is from...
11
August
According to a
recent North American Insights report by InMobi, mobile device usage has
exploded over the past few years. Consumers are using their smartphones,
tablets, smart watches and other on-the-go devices for everything from shopping
to watching media and...
09
August
Updated June 28, 2019.
Absolutely! Retargeting is totally possible on mobile, but is probably more complex than retargeting users on desktop. For the uninitiated, retargeting is the ability to serve ads across the web or in apps based on past user behavior...
08
August
Back-to-school
time is just around the corner, which means that brands and retailers need to
start ramping up their advertising to parents. It is a period when a typical
family will spend hundreds of dollars on goods and companies are...
07
August
Consumers are increasingly relying on connected mobile devices in their everyday lives. And during the IAB Mobile Symposium last month, we learned that mobile video advertising viewability is crucial for advertisers in 2017.
In 2017, U.S. adults are expected to spend 1.5...
04
August
Dating app TrulyMadly has entered into an exclusive partnership with InMobi for ad monetization. The dating app, in partnership with InMobi, intends to help advertisers amplify their reach on mobile using a varied range of ad formats including native, interstitial...
02
August
Part 1 of InMobi’s doing mobile video right vlog is now live, with InMobi’s Director of Programmatic Partnerships, Kayla Wilson, talking about the in-app latest trends and emerging standards, in mobile programmatic video.
Check out our latest vlog below:
...
31
July
The advertising industry has seen an explosion of mobile video consumption in recent years.
In fact, mobile represents 93% of users’ time consuming media on connected devices — such as cell phones, smart TVs, and tablets — according to a 2016 eMarketer study. We...
16
February
2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life.
...
04
January
We are delighted to share with you the first annual edition of the
InMobi Yearbook! This yearbook captures 2016’s key mobile advertising developments, changes in the industry and highlights how these changes will shape the coming year. Advertisers and publishers...
28
September
This post first appeared in Modern Marketing Exchange
Sports has always evoked passion amongst fans. Whether it’s
baseball, tennis or soccer – watching a live sports game brings with it an
unparalleled experience, intensified only by the presence of smartphones....
28
September
This post first appeared in
EContent
In the march
towards automation, greater control and transparency, more advertisers are
opting for programmatic buying of digital impressions than ever before. Be it
banners or video campaigns, the ability to cherry pick which...
30
August
As we gear up for yet another school year, parents and kids are shopping for books, backpacks, uniforms, and gadgets. Back-to-school is the second largest shopping season of the year with sales expected to total $828.81 billion in 2016, up 2.6 percent year-over-year,...
26
August
We’re happy to announce that our friends at VisionMobile have just published the State of the Developer Nation report for Q3 2016 - the latest trends in the developer economy which you helped shape!
The report includes insights and analysis...
16
May
More insights on Mobile Media Consumption in Vietnam is available in this report
08
February
The InMobi Insights team is excited to release the first State of Mobile App Developers 2016.
We undertook a survey of mobile developers across the world in an attempt to understand the ever growing ecosystem better. The Mobile app developer survey 2016...
15
December
Does the rise of ad-blocking tech spell doom for ad monetization in mobile? In a word, no, says Amit Gupta, Co-Founder & President-North America of MEF Member InMobi.
By now you’ve heard of iOS9’s launch of content blocking technology (
...
05
November
Attention,
brand marketers! It’s the Holiday season and we are excited to present to you a
way to spread the cheer with video ads your users will love.
Video viewing on the mobile phone is exploding globally
with estimates...