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InMobi 洞察

欢迎来到 InMobi洞察,它是我们移动广告领域的趋势洞察门户。我们基于采集自移动设备的消费者问卷调查,同时结合我们覆盖200个国家和地区的广告平台上采集的数据,为我们的客户提供行之有效的行业洞察。

您可以从这里创建您自己的信息图谱、比较来自不同国家的数据、或下载我们最新的调研报告。

创建您自己的信息图谱

11

February

Extending The Momentum of a Newly Launched App - Ad Content

In the first blog of this series, we saw how it is important to get your paid advertising strategy right to ensure that the organic downloads keep flowing in. I also suggested the Top 5 essentials to keep in mind while...

发布于 February 11, 2013
Shringar Pangal , Senior Product Marketing Manager

03

January

Digital is Dead - Long Live Digital

The exponential growth in internet usage has led to traditional forms of advertising such as print and TV gradually losing share of wallet to digital advertising. The latter is highly targeted, results in a higher percentage of conversions, far more...

发布于 January 03, 2013
Shrikant Latkar , VP of Marketing

30

December

Mobile Trends 2013: Mobile Emerges as Core Digital Marketing Channel

2012 saw profound growth across all of the mobile ecosystems: mobile apps, mobile social media, data traffic and mobile advertising.We saw unprecedented competition with the launch of smartphones and mobile operating systems. Mobile advertising turned mainstream and budgets have had...

发布于 December 30, 2012
Shamala DN

25

November

7 deadly mistakes of ads based app monetization

At InMobi, we work with thousands of developers across the globe and one question that we frequently receive from them is around how to make more money from ads. In this blog post, I would like to address that question,...

发布于 November 25, 2012
Vinay Uttamchandani , Product Manager

19

October

Mobile app development - a true global phenomenon. Deep dive into India.

I've often wondered how different mobile app developers in emerging markets like India are, from their peers in established markets like US and Europe. In a diverse country with a population of more than a billion, a scorching pace of...

发布于 October 19, 2012
Shubha Pai

19

October

iOS 6 and How App Marketing is Affected

With the release of iOS 6 for Apple mobile devices, developers and ad networks are finding that they will need to implement a new strategy when developing and advertising their latest apps. This was apparent as reports trickled in about the...

发布于 October 19, 2012
Ryan Merket

17

October

Behavioral Segmentation Basics for App Developers

Great Insights lead to great actions and when it comes to managing an app business, knowing what insights to look for matters the most as its easy to get overwhelmed by the abundance of datthat can be tracked or measured....

发布于 October 17, 2012
Arun Pattabhiraman , VP & Global Head of Marketing

11

September

Cracking The Korea App Market

With an estimated 28M active iOS and Android devices, South Korea is one of the biggest and most attractive markets for app developers trying to gain a foothold in Asia. It also helps that it is the unofficial home of...

发布于 September 11, 2012
Sukamal Pegu

05

September

mCommerce Last Year, Today, and Beyond

A couple of weeks ago InMobi released its Q2 Mobile Media Consumption research results for the US and the UK. The study examines how mobile users around the globe consume media and how trends are evolving over time. The latest...

发布于 September 05, 2012
Taimour Azizuddin

03

September

Attracting new Mobile subscribers with free talk time and data

In South Africa there are more mobile subscribers than people, in Nigeria nearly 60% of the population have a mobile phone and in Kenya it is just over 60% who have a mobile phone. For the telecommunications companies trying to attract new...

发布于 September 03, 2012
Daryn Smith

29

August

Building Stronger Brands With The Most Influential Consumer Segment: Mobile Mothers

Mobile Mothers in the US are an increasingly important demographic for marketers. According to BSM media, U.S. moms control $2.4 trillion in household purchases every year and wield greater influence over most everyday buying decisions. As avid users of digital...

发布于 August 29, 2012
Shamala DN

24

August

The Mobile Social Graph

Mapping connections is interesting! According to Wikipedia, Social graph is a term used for sociograms in the Internet context. Sociogram is a graph that depicts relations. It has been referred to as "the global mapping of everybody and how they're...

发布于 August 24, 2012
Team InMobi

31

July

Connected Devices & Consumer Behavior: Insights for Developers

As penetration of smartphones, tablets, and other connected devices such as smart TVs increases around the world, consumer behavior is shifting but how does this impact developers? InMobis connected device research with Mobext uncovers key trends and the opportunities they...

发布于 July 31, 2012
Team InMobi

09

July

Planning Marketing Activations for Ramadan, Christmas and Back to School

Many Marketing and Brand Managers, and their Advertising and Media agencies will be planning marketing campaigns for seasonal activities that take place towards the end of the year or early next year. Mobile, is a medium of ever increasing importance,...

发布于 July 09, 2012
Daryn Smith

09

July

How Mobile innovation and technology can give political parties innovative new ways to reach voters in Kenya?

Given the upcoming elections in Kenya early next year, there is no more vital time to reach a broad audience come voting season for political parties. Finding the triggers to a nation's touchpoints what policy matters to them, how they...

发布于 July 09, 2012
Team InMobi

28

June

Connected Devices are Transforming Shopping and Media Habits

Over the past year penetration of connected devices has been increasing around the world. To better understand the impact of the changing device landscape on consumer behavior, Mobext and InMobi conducted a research study, The Role of Connected Devices in...

发布于 June 28, 2012
Taimour Azizuddin

27

June

Joint research on Smartphone apps for education (Macromill X InMobi)

"A joint research on Smartphone apps for education (Macromill X InMobi)", 21 June. "Every second user feels educational apps are effective InMobi Japan and research firm Macromill conducted a joint research on Smartphone apps for learning. (Research period: May 15 - June 7, 2012)...

发布于 June 27, 2012
Kosuke Seto

29

May

The importance of Mobile Marketing to attract tourists to Africa

A debate on what industry is most important to sustained growth in Africa can easily be won when you bring up Travel and Tourism. Africa may be rich in oil in some parts, and minerals in others, but it is...

发布于 May 29, 2012
Daryn Smith

06

February

Super Bowl XLVI Polar Bears are more popular than than Elton, Betty and FlavaFlave

Between bites of pita chips with hummus and swigs of beer, we released a survey to the InMobi network to capture mobile users' behavior during the Super Bowl the biggest U.S. advertising day of the year. We saw some...

发布于 February 06, 2012
Alexis Kushner

17

January

Handset Stats - 2010-2011

We've been digging through our statistics to provide you with an accurate view of the way the mobile market is moving. What a difference a year makes! You can download the full set of statistics from the InMobi Research Centre...

发布于 January 17, 2012
Terence Eden

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