欢迎来到 InMobi洞察，它是我们移动广告领域的趋势洞察门户。我们基于采集自移动设备的消费者问卷调查，同时结合我们覆盖200个国家和地区的广告平台上采集的数据，为我们的客户提供行之有效的行业洞察。
您可以从这里创建您自己的信息图谱、比较来自不同国家的数据、或下载我们最新的调研报告。
Creating an innovative product is just not enough. Does it drive enough value to its users? Is the product better than its competition? Is it easy enough to integrate into one’s app? Do users get a free rein on...
Developers around the world are now looking at China to fulfill their user acquisition needs. Although it is a difficult market to crack, a smartphone base of 400 million users known to spend on IAPs is enough to make China an...
Japan App Market – At a Glance Japan has been the leading country in producing some of the most unique technologies over the course of recent history. For example, Japan was playing with phones featuring TVs and cameras before mainstream smartphones...
As app developers, you’ve spent time designing, developing and delivering your app. Now you are on the brink of beginning the next important phase – acquiring users. But guess what, the mobile app ecosystem is a highly competitive marketplace. App...
Increasingly, TV viewers are engaging with visual content across a variety of screens including smartphones and tablets, leading to the multi-screen viewing experience. This growing trend has become a way of life with the ever-increasing capabilities for smartphones and tablets,...
As the mobile juggernaut rolls on, fundamental shifts are taking place in the way consumers use mobile devices (moving from feature phones to smartphones) and consume content (rich media, multi screening). Phalgun Raju, VP and GM for India, Southeast Asia,...
Mobile phones have elevated from a means to communicate into the channel of choice for information source. It is known fact that Mobile devices have completely changed the way consumers shop, and search for information. Mobile phones have been impacting...
In a continuously evolving world of mobile display advertising, different variations of ad formats now play a critical role in the success of engaging with customers. In order to interact with audiences within an increasingly limited and competitive space on...
Mobile devices have evolved into 'must have' shopping accessories as consumers are increasingly using the mobile web to research products, comparison shop or make purchases. With consumers increasingly using advanced mobile technologies in every aspect of their lives, all the...
Mobile devices are transforming the consumer mobility landscape across the world, and have become more of an always-on personal companion. With the rapid penetration of smartphones, Internet and email, traffic on mobile devices has already started taking over desktops. According...
It is evident that the competition for the world’s most lucrative mobile app market is getting fiercer by the day. While the US had long established itself as the de-facto market developers look to for superior monetization opportunities, it...
As an app developer, you want to acquire users efficiently by optimizing marketing spends across different channels. This becomes even more important at the time of an app launch when the lifetime value of a new user is still unknown....
The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media...
With April 16th approaching, InMobi teamed up with Viggle and the IAB to survey mobile users on how they use their devices for personal finances. We found that awareness and adoption of mobile banking and mobile bill payments are relatively...
InMobi has been using big-data technologies (Apache Hadoop and its family) for the last 2.5 years for storing and analyzing large volumes of serving events / machine generated logs. InMobi receives in excess of 10 billion events (ad-serving and related) every day through...
The same regions of the brain light up when someone touches their smartphone, as when they touch their family or pet, concludes a research that used MRI scans for its findings. There is indeed something fundamentally different and personal when...
Android is an open platform, and with openness comes diversity. Although most people equate Android with Google, truth is that more than 30% of Android devices don't even have the Google Play Store installed. These include nearly all devices in...
The research team at InMobi is excited to have released our latest series of research reports dubbed the Mobile Media Consumption research at Mobile World Congress. This report is the second in the series to cover 14 countries on an on-going...
The Millennials are the educated, digital savvy, tech-proficient, optimistic trendsetters. They are the generation who are always connected and refuse to live without internet, cellphones or laptops. The Millennials, known to adapt and transition to the ever changing technologies, are...
Joongang Ilbo, Korean newspaper, reported the interview of Seung-Yeon Kim, the CEO of InMobi Korea, on their lunar new year edition on February 10th. Seung-Yeon explains the outlook of Korean mobile advertisement market and how media can survive in the...
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